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websterhokie OP
May 03, 2022 at 11:37 AM ET
NIL ‘rules’ question…
I understand there really aren’t any rules, but does anyone know if the players are allowed to appear in uniform or wearing school gear for their NIL ‘work’?

I tend to think they are not, but don’t know for sure. Take the K-State hoops transfer to Miami: without his Miami gear, he is likely not recognizable. What marketing appeal could he possibly have? If he’s not wearing Miami gear, it would seem his marketing value is nil. If that’s the scenario, it’s even more blatantly obvious that the dollars are just bribes to get players to where wealthy boosters want them.

25 Replies

R
radhokie1
I read a while ago that it's a school by school thing.
K
KeithHokie89
I think they are. In Richmond, I have seen a UVa basketball player
doing a commercial in his uniform and the same with VCU
whatIpostlike whatIpostlike
Did he double dribble?
F
fordham
Depends on the state law or school rule
H
Hokie1992
Schools are smart to protect their trademarked brands
About the best you’ll ever see are athletes in colors closely resembling school colors. But brands, logos, and names are valuable trademarks to be protected
V
VT757to276
Unless the school signs release
The school brand is owned by the school…
techer1983 techer1983
Might depend on school. Clemson, for example, does not allow any athletes
To wear school logos when being paid for NIL.

Among the interesting facets of Clemson's own NIL policy: Athletes can't use Clemson's facilities or uniforms for their NIL activity, and they can't use the school's intellectual property (logos, designs, photos, etc.)

Texas A&M doesn’t allow the athletes to use school insignia either.
Not sure if each school makes those decisions on their own or not.

Also, believe that athletes cannot do NIL deals that involve alcohol, smoking, banned substances, etc.
C
cookie61
UVA NIL
Didn't one of Uva's MBB players do a shoe commercial while wearing his uniform?
K
KeithHokie89
Yup
TomTurkey TomTurkey
It's supposed to be based on her/his name, image and/or likeness
Truth is the restriction will be school objection to trademark appropriation. Re: Hokiecentral.
Pylons Pylons
Yep...pay attention to how pro athletes look in commercials
they might be in a uniform that's similar colors to their team's, but it's not the actual stuff and you won't see a team logo
SCHokie1103 SCHokie1103
Yeah I’ve noticed that many times as well.
santafe santafe
Rules...LOL. We don't need no stinking rules.
Also, I think that punk guard from uva wears his uva gear in his Good Feet commercial.
SCHokie1103 SCHokie1103
Indeed. I have heard of no rules. Just pay em more than anybody else and
see who wins the highest bidder award.
R
RJHokie
One thing that commercial convinced me to do was
not to shop at that store……
SCHokie1103 SCHokie1103
There you go. Hit ‘em where it hurts RJ.
TomTurkey TomTurkey
Spokespeople don't sell me on Subway either
They're all poor on-screen personalities. Now, Frank being Frank was entertaining. Our guy!
SCHokie1103 SCHokie1103
Hard to beat Frank and even compare him to the people they use now. Our
House doesn’t do subway anymore anyway.
T
Twelfth Man
Jared…oh wait…never mind.
TomTurkey TomTurkey
I couldn't remember Trevor Lawrence's name
Curry's pretty bad, also.
Jared was okay...until...
santafe santafe
Yes, it had the same affect on me......:)
SCHokie1103 SCHokie1103
LOL
BigJake20 BigJake20
I agree. However I do not think these companies care
Does anyone actually believe Life Wallet thinks that Nijel Pack will earn them at least $800k? Doubt it. However, by signing these large deals in a new landscape, they were plastered all over the news.

Case in point, I had never heard of Life Wallet until now.

That being said, as the NIL landscape grows, these companies will not be able to be in the news solely because of these deals. Life Wallet struck while the iron is hot.
VTVOICE VTVOICE
Somewhat related to your question I posted on "Recruiting Board" ------>
As to NIL ... let's see how many programs will benefit.

If small, how credible is an amateur championship that is a loaded deck with NIL? Even major professional sports seek to have some degree of parity for their franchise interest. What will happen with NIL when colleges look to charge their NIL recipients college tuition and royalty fees for using their platform? Will colleges look to their conferences to instill some parity for lesser NIL members like limiting scholarships for those who benefit from NIL? NIL is new ... will there be any future regulation on its use? For those financially supporting NIL, what happens if that individual underperforms on the field, gets injured, is arrested, the team does poorly or the NIL recipient is not media-friendly? Will this be a poor investment that's sustainable? As you can see NIL's future has lots of questions that likely will portend changes. So who knows for sure if NIL will produce National Championships in a sport and if this success will be as meaningful to consumers and fans as it is now. Oh well ... another National Championship ... so what! Where's my cell phone?
F
fordham
It e will get even more haves and have nots
Leading to the destruction of college sports