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EmpireHokie EmpireHokie OP
Jul 10, 2022 at 12:37 PM ET
The reality of the situation, VT does not have very good ratings
From teh Staples article: "Conversations with people in the SEC suggest that in addition to the obvious reasons for wanting Clemson and Florida State, North Carolina and Virginia are highly coveted. The Tar Heels (1.2 million in 24 rated games) and Cavaliers (1.4 million in 24 rated games) don’t bring the same raw audience, but a different kind of math could be drawing the eye of SEC leaders. Clemson, Florida State, Louisville and Miami (1.4 million in 47 rated games) are all in states that already are in the SEC footprint. Within the footprint, the SEC Network commands a subscriber fee of about $1.40 a month. Outside the footprint, the fee is much lower. North Carolina and Virginia are the two largest states that include neither a Big Ten nor an SEC school. Assuming the fee rises by about $1 a month for territory added to the footprint, it makes sense for the SEC — or the Big Ten, for that matter — to want to plant a flag in those two states. That’s a lot of new money from millions of cable, satellite and streaming bundle subscribers. The other obvious question is “Why doesn’t one league take North Carolina and Virginia and one take NC State and Virginia Tech?” In this sample, the two flagships drew larger audiences. In 26 rated games, NC State drew a median of 1.1 million viewers. In 41 rated games, Virginia Tech drew a median audience of 968,000." We have under 1M viewers in rated games. The Hoos have more. Not sure what the outcome is but we have zero leverage. Swofford should be sued for malfeasance or breach of fiduciary duty. He locked the ACC into a crap contract. He created no leverage and did not look out for the best interests of the schools. The SEC has been aggressively expanding the last 10 years. He was caught completely unprepared. Holding out for ND was not the solution, and in fact the covenant probably kept them out.

46 Replies

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soflahokie
What is a rated game? Does that mean its big enough for Nielsen to rate it?
You'd think have 65% more games viewed as "rateable" goes a lot farther than a 10% higher average rating
Techsupport Techsupport
Yeah, that's not the REALITY, that's one writer's flawed interpretation...
VT had 15 games over a million averaged into 41 rated games UVA had 9 games over a million averaged into only 24. Am I missing something, or is that some seriously flawed logic on Staples part? Now, there's plenty other reason why they may favor UVA, academics, athletics overall, but not football ratings. No way.
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ScottsdaleHokie
I don't now why people read this crap from Staples
Even more, I don't get why they believe it. Andy Staples is an uninformed hack.
Tuckahokie Tuckahokie
Don't discount all the people that want to watch the heels and hoos lose
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VTfan2019
Simplistic measure
That's a pretty simplistic measure. # of games with over a million viewers. Has UVa scheduled more big opponents? Deserving of better analysis, but likely not as relevant a measure as claimed.
Techsupport Techsupport
They actually had FEWER games rated over 1M. 9 vs 15(VT)
I think VT's average number is diluted by the total number of rated games. Its almost double.
E
Enter Sandman
Staples should have compared VT’s Top 24 games to UVA’s Top 24
That’s the only fair comparison. Or the fact that VT had 41 games qualify as rated games to UVA’s 24 should be enough to tell everyone that more people are interested in watching VT play on TV. Also, I think only Clemson, FSU and Miami had more games to qualify for the rating should be an indicator of who people want to watch on TV.
C
ChrisLords
eh, fortunately no ACC team is going any where till 2036.
This is not a good time for us for realignment to happen. We'd be one of the last schools chosen even if the B1G and SEC each went to 24 team each. So, I'd rather make less money and play the current ACC schools than risk being shut out entirely.
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VTfan2019
I'm not so sure that's true.
I expect some more changes, and they won't likely be 100% predictable. The way the conferences measure these changes aren't likely to be those being published in the clickbait articles we're reading.
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Shore hop
We can quibble about the validity of the football ratings, but i think
Key implication is that SEC is more attracted to UVA and UNC as “brands” that would add something different to the league in addition to footprint expansion, ie very deep athletic departments with multiple national championship level programs, as well as adding two very highly rated public universities. I think that means something to the SEC presidents, particularly Florida, Georgia and South Carolina who are aggressively trying to raise the academic profile of their schools. Obviously nothing wrong with academic reputation of TEch or NCSU, but SEC already heavy with land grant schools, so maybe doesn’t move the needle as much. Who knows. At end of the day, I still dont see the SEC expanding anytime soon.
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marcbvtgm
What evidence do you have to support this epiphany?
As near as I can tell it’s almost entirely speculation - and not really supported by any past behavior by the SEC.
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VTfan2019
When I look at the last two teams the SEC added
I'm not seeing those as the primary measures.
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Shore hop
Absolutely correct, and because having Texas and Oklahoma in the fold puts
SEC in an almost perfect position strategically and financially. They dont need to add anybody, so if they were to do this, i think there would be qualitative factors in play, because other than Notre Dame, no one else moves the needle financially, and a few hundred thousand difference in average game viewership among UNC, UVA, VT etc really is not relevant Again, i dont think SEC or Big10 do anything outside of Notre Dame, and very likely ACC stays together, because i honestly dont think there will be any better options
J
jesuisvtguy
Lies, Damn Lies and Statistics...
That famous quote applies to the article. Numbers may be factual, but flawed methodologies will produce misleading results. If you perpetuate this statistical lie enough, then people may believe the faulty end conclusion, which is "VT does not bring in good TV ratings".
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Hokie1992
UVa football fans are like Twitter followers
They’ll claim there are a lot more of them then there really is
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VTfan2019
Exactly. Choose your desired conclusion, and then pick the criteria
to support it.
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marcbvtgm
Sure. And inflation is only 8% too.
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Concord Dan
39.7 mil > 28.8 and remember vs factors as well
C
Concord Dan
41>24
Techsupport Techsupport
Yes, and also 15>9.
Its not hard to understand why the SEC would want UVA and UNC because of academics, and overall athletic departments. However, to the extent FOOTBALL is driving the train, I have to believe that favors VT. The SEC has always put a PREMIUM on rivalries, and football culture, and markets to a much lesser extent. They invented the concept. In no way, shape, or form does UVA fit that culture. I just don't believe UVA vs x-SEC team is going to pull better ratings that VT would Still, all things being said, I think they'd take UVA over VT pretty quick given the balance of all factors.
hokiepro hokiepro
Here THIS is a more accurate measure
Try this report instead. It uses AVERAGE watches per weekend
reestuart reestuart
Did they assume zero for the games without data? AKA ACCN games?
If so, that’s worse. But if it is only an average of games with ratings, then that’s good stuff.
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VT ChemE 1986
Those numbers are believable
949hokie 949hokie
WVU - #30. really?
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EDGEMAN
That's a heck of a lot more accurate!
No way I believe that BS Empire posted above.
949hokie 949hokie
It does not matter what YOU believe
EmpireHokie EmpireHokie OP
It was an article on the Athletic, not my "BS"
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EDGEMAN
Don't care who wrote it because It's total BS.
EmpireHokie EmpireHokie OP
whatever you say man
I guess they're calling you to get your opinion lol
E
EDGEMAN
It doesn't pass the sniff test.
TomTurkey TomTurkey
Frank Beamer approved this post
techer1983 techer1983
Makes much more sense.
laphroaig laphroaig
Those numbers make no sense. VT was THE team that played on Thursday Night
Football for years not Virginia. More UVa fans try to sell their tickets to the competition for big games than Hokies. Even had a UVa fan try to sell me tickets to FSU at UVa years ago for these reasons - It's a Thursday night, I'll get home late, and they'll probably lose. Yeah, great following UVa has for football. I've said it before and I'll say it again - ask anybody the colors of the top college football team in Virginia and the answer will be maroon and orange.
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EDGEMAN
Of those two teams, which one filled their opponent's stadiums?
Seem to recall WF students being POed that Hokies were overrunning their stadium...lol Hoo fans haven't done that before, nor since...
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EDGEMAN
Lets look at who brings in fewer viewers than the Hokies
Starting at the Hokies at #31 (1.26M), and going down in decreasing viewers: UCLA (1.25M), Louisville, Indiana, South Carolina, Northwestern, Minnesota, Pittsburgh, North Carolina, Cal, NCSU, Syracuse, Maryland, Purdue, GT, Missouri, Hooville, Kentucky, Vandy, Dook, BC, Illinois, WF, Rutsgers (0.27M) I included SEC, B1X, ACC, and other possible expansion schools below VT. As a side note, Stanford (1.43M), Oregon (1.34M) and Washington (1.32M) have pretty good numbers. Looking at this, not sure where all of the UNC (or UVA) love is coming from. They suck in football television ratings.
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Hokie1992
If either the SEC or B1G are looking
They make strong notice that Virginia tech’s football program is the 28th values program In FBS, while the Hoos are only the 56th valued program. UVA’s football value is similar To Maryland, who is ranked 58th. Really, if the B1G wants to secure viewership in Virginia, they should add the Hokies
sacramento hokie sacramento hokie
You are looking at the numbers wrong- any football fan will also tell you
Which team has greater viewer interest and participation… I see what you are trying to do but the math is not tempered
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VTBoar
I suspect the precision of those measurements influenced by number of
observations. Tech had 41 rated games and UM had 47 rated games. In contrast, UNC had 24, UVA, 24, and NCSU, 26, rated games.
hokiepro hokiepro
How anyone who knows ANYTHING about math tries comparing two sets of
Numbers that are that are far apart by using a MEDIAN? Makes no sense. What’s the mean? Why are there 41 data points to UVA’s 24? Probably because VT had enough people watching TO BE MEASURABLE 17 more times in the same time span compared to UVA. Which game would be streamed more: VT-Richmond or UVA-W&M? I think that right there would show you a difference
hokiepro hokiepro
This is a dumb comparison. We had MORE games rated BECAUSE
We had enough people watching streaming and games were broadcast that may not have been if say UVA was playing the same opponent (like Furman) Comparing median 41 data points vs 24 data points isn’t a valid comparison when our viewership qualified less-watched games to be measured Completely misleading measure
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EDGEMAN
The Hoos drew more? Not likely.
VT owns the Commonwealth. Everyone knows it, so those "quoted" statistics are a steaming pile of Hoo. There is no freaking way the Hoos drew more viewers, unless people were tuning in to see their team beat the Hoos.
sacramento hokie sacramento hokie
Totally agree - a 10 year old for football fan can confirm*
scoop76cs scoop76cs
Did they look at the stadium when they played games?
3TechFanz 3TechFanz
Zero way hoos have more viewers in rated games. I don’t believe this
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Hokie`79
Doesn’t matter if you and I don’t believe it; we aren’t the ones who matter
hokiepro hokiepro
The “study” is automatically invalidated comparing a “median” from 41 games
Vs a median of 24