From teh Staples article: "Conversations with people in the SEC suggest that in addition to the obvious reasons for wanting Clemson and Florida State, North Carolina and Virginia are highly coveted. The Tar Heels (1.2 million in 24 rated games) and Cavaliers (1.4 million in 24 rated games) don’t bring the same raw audience, but a different kind of math could be drawing the eye of SEC leaders. Clemson, Florida State, Louisville and Miami (1.4 million in 47 rated games) are all in states that already are in the SEC footprint. Within the footprint, the SEC Network commands a subscriber fee of about $1.40 a month. Outside the footprint, the fee is much lower. North Carolina and Virginia are the two largest states that include neither a Big Ten nor an SEC school. Assuming the fee rises by about $1 a month for territory added to the footprint, it makes sense for the SEC — or the Big Ten, for that matter — to want to plant a flag in those two states. That’s a lot of new money from millions of cable, satellite and streaming bundle subscribers. The other obvious question is “Why doesn’t one league take North Carolina and Virginia and one take NC State and Virginia Tech?” In this sample, the two flagships drew larger audiences. In 26 rated games, NC State drew a median of 1.1 million viewers. In 41 rated games, Virginia Tech drew a median audience of 968,000." We have under 1M viewers in rated games. The Hoos have more. Not sure what the outcome is but we have zero leverage. Swofford should be sued for malfeasance or breach of fiduciary duty. He locked the ACC into a crap contract. He created no leverage and did not look out for the best interests of the schools. The SEC has been aggressively expanding the last 10 years. He was caught completely unprepared. Holding out for ND was not the solution, and in fact the covenant probably kept them out.