Players have excelled in many ways in school- from education to athletic performance. Now they have the means to monetarize their successes . So not only they have opportunites to get a athletic scholarships with playing and development but also paid for their brand they developed. They dont have to just work the recruiting game and have schools exclusively make huge revenues and they not able to get anything . Many of these players are getting degrees - maybe at their school or some where else. But in life many get their degree. Many younger folks are creative entrepenuers. Make make money with creating content on podcasts- tik tok . They are working their brand. Universities have to evolve as well and many have to decide if fhey want to be engaged in this new sector. Yes its sports business; yes its big dollars- but my take universities have to invest in their brands and athletics is on integral component/ tool to expand exposure. They have to adjust as well - so do fans and alumni