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Roanokie Roanokie OP
Jan 08, 2025 at 02:15 PM ET
If this is still relevant, list of TV audiences for bowl games
All From Sports Media Watch. It's amazing that the overall non-CFP bowl viewership was up this year. Betting interest I suppose. "Minnesota-Virginia Tech Duke’s Mayo Bowl averaged a 1.8 and 3.38 million viewers on ESPN — down from last year, when the game took place before New Year’s Day (West Virginia-North Carolina: 2.0, 3.84M)."

14 Replies

H
Hokie Bird
Here's a recent article on 2024 bowl economics and the future.
Answered quite a few questions Ive had. Notably, attendance will not be that important going forward.
Maroon Baboon Maroon Baboon
In the future, they might be playing games in TV studios.
Or perhaps, they could play some bowl games in high school stadiums.
mrcaniac mrcaniac
These ratings show why ESPN will not give up the bowl games
The Cure Bowl generated higher ratings than ESPN's average rating, and had a higher rating than the 10th ranked network, The CW, averaged. The Potato Bowl beat every network's ratings except for ABC, Fox News, CBS, NBC, and Fox. The K-State/Rutgers Cactus Bowl rating was only surpassed by ABC's ratings, and that was boosted by the Pop Tart Bowl, Pinstripe Bowl, and Alamo Bowl.
MrBayAreaHokie MrBayAreaHokie
i never eat junk food, but I ate 2 of my kid's poptarts due to the game LOL
mrcaniac mrcaniac
Genius marketing by the organizers
And it doesn't hurt that Kellogg's really goes with it too.
L
lawhokie
USC - Texas A&M only 2.75M? Beaten by K-State v Rutgers.
mrcaniac mrcaniac
10:30pm ET vs 5:30pm ET
Lot's of folks asleep at that time.
E
EDGEMAN
One would hope ESPN has learned their lesson about starting games so late
We'll see next year.
mrcaniac mrcaniac
Lesson learned
That a game kicking off at 10:30pm EST will get higher ratings than ESPN's average rating. Plus, no event in Las Vegas is going to get a start before 7pm PST.
E
EDGEMAN
But lower ratings that two lesser known programs starting at...
...an earlier time. Guess that's based on actual data obtained this bowl season.
mrcaniac mrcaniac
ESPN schedules the games and game times before the season starts
The Las Vegas Bowl had the tie in with the PAC12, so scheduling the game at 7:30 PST is a favor to the west coast cable companies so that they can maximize their ratings and revenue.
S
Stech
Terrible *date for Mayo Bowl. WVU proving their fans watch as UNC dropped
considerably playing UCONN versus WVU the year before. *Compared to the year before.
R
RandomAsianGuy
Duke Mayo Bowl
“ESPN televised the Duke's Mayo Bowl, watched by an average of 3.4 million viewers, down 10.5% from a year ago.”
1
1947Sunbowl
It still does, to advertisers and Networks
Also, For team like VT 6-6 coming in and a 7=5 minnesota, I think that is pretty good. Also, Its interesting during the christmas holiday, the ratings were strong (simply nothing else to watch)..... We hear the narrative that Bowls dont matter. For a pure content purpose its perfect for the networks, good solid ratings during a gap between basketball and football. We need to get off the win and lose and allow it to be what they are. scrimmages like spring game and serve as an end of year celebration.