B12 nearing a $500M deal with RedBird and Weatherford Capital
“The agreement would potentially total up to $500 million if every school opts in. Big 12 presidents and chancellors have authorized commissioner Brett Yormark to take another step toward finalizing a credit-style deal, with a final decision expected in the coming weeks once the long-form agreements are completed. Sources told Yahoo Sports the conference would not give up any stake or equity as part of the arrangement.
The proposal is structured as a three-part package. First, RedBird would provide an initial cash investment into the Big 12 conference office to help expand revenue-generating commercial operations. Second, the firms would offer an optional capital credit line of roughly $30 million per school at a reduced rate, with no requirement for schools to participate. Third, the Big 12 would enter a broader strategic business partnership with RedBird and Weatherford aimed at professionalizing the conference office, growing new revenue streams, and identifying additional investment opportunities inside and outside college athletics.”
I’m wondering what “expanding revenue-generating commercial operations” looks like. I’m also not too comfortable about these lines of credit at reduced rates. Thoughts?
21 Replies
7mo
Throughout college football programs, there is undeniable support for power 2 football, at all costs. THere is a vocal minority who is complaining, but no politician or govt body, is going to be the candidate that would prevent STATE U to fail nationally in college sports.
(In response to this post by CrystalCoveHokie)
7mo
(In response to this post by Marooned)
7mo
and Queens.
(In response to this post by EDGEMAN)
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SMU Pony
7mo
A lot of Big 12 schools are pretty much tapped out at the moment. ISU and WVU probably in the worst shape
(In response to this post by Marooned)
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2hhoop3
7mo
what else do the schools see in these deals that the general public is missing. This deal on the surface is virtually akin to a guy putting his lifestyle on a credit card because at present he doesn't earn enough to support himself on what he makes.
** Edited by 2hhoop3 at 12/13/2025, 9:09:48 PM
(In response to this post by SMU Pony)
7mo
But it’s one time cash that you have to pay back, while the revenue gap between the B12 and Big Ten is probably $30M PER YEAR.
(In response to this post by SMU Pony)
7mo
If so, artificially propping up the sport with investors who will demand an ROI seems like a recipe for disaster. Once private equity extracts its cut, what happens next?
This version of college football can't die a fast enough death as far as I am concerned.
(In response to this post by Marooned)
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SMU Pony
7mo
then the House settlement added an additional $20M+ line item to the annual budget.
Only schools I'd be surprised to see take this deal are BYU, Tech, and TCU.
(In response to this post by MP4VT2004)
7mo
$500M PE deal with Utah that has closed is a real eye opener, and is separate from the conference deal according to the link I provided below.
(In response to this post by SMU Pony)
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SMU Pony
7mo
(In response to this post by Big12 guy)
7mo
(In response to this post by SMU Pony)
7mo
Link:
Sports Business Journal
(In response to this post by Marooned)
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Stech
7mo
*Kevin O’Leary
(In response to this post by Big12 guy)
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2hhoop3
7mo
swindle his alma mater into a deal and now he has set his sights on the Big 12.
(In response to this post by Marooned)
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Vippie1
7mo
very difficult to unravel going forward if there is any slim hope left of figuring out a long term viable structure for all of college sports that is remotely fair equitable and universal. The network contracts and different state laws and fed labor laws, and antitrust are already pushing a bolder up a mountain. Add to that how to unravel for profit equity owners, which essentially what the investors will be is another headache imo.
(In response to this post by Marooned)
7mo
(In response to this post by Vippie1)
7mo
deal closer to the SEC, I do not see the point. $500M is not much money these days with billion dollar media deals.
Sure, there are schools that need a capital infusion, but they can go out and get their own PE deal. Currently, it appears that teams can opt in, or opt out of about $30M per year, for the next 3 years. ISU, and a few others absolutely need that kind of infusion if they are to remain competitive.
That is just a band aid however, and does not address the long term need of those schools. At least VT got a cash infusion without prostituting their future.
There are some fans (trolls for the hoop guy) that are talking about paying exit fees for some ACC schools as the negotiations ramp up for the next media deal. That is not substantiated in any official form, but if I was in charge, it's what I would do.
(In response to this post by Marooned)
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RJHokie
7mo
Public schools may have legal issues with such a deal.
(In response to this post by Big12 guy)