Jim Williams: ACC Venture Capital Play
I’ve reported for over a year that the ACC is interested in USF and that the conference is preparing to lose some schools in the next round of realignment. The ACC knows what’s coming. By 2031, some schools will be gone. But unlike the Big 12, which didn’t see it coming when Oklahoma and Texas left for the SEC—or the Pac-12 when USC and UCLA bolted for the Big Ten—the conference is well aware of which members want out.
The revenue gap is a canyon, and the Big Ten and SEC are pulling with real gravity. But the ACC isn’t panicking about the next two years. The strategy is about the next two decades so the VC investment they want now will pay off in the post 2036
What the ACC is pitching to VC firms is a vision of what the conference could become in the next era: a coast‑to‑coast, academically aligned, modern league built around schools willing to stay together. Boston College, Stanford, Cal, Duke, Georgia Tech, SMU, Pitt, Syracuse, Wake Forest, NC State, maybe Louisville, and either Virginia Tech or Virginia could be enticed by a cash infusion now to stick it out until 2036, when a major payday awaits.
The ACC is also eyeing additions like USF, UConn, Memphis, Tulane, San Diego State, Boise State, UNLV, and Army and Navy for football. These aren’t Clemson, Florida State, Miami, or North Carolina, but each brings something the conference can use to stay in the Power 4 conversation.
This is still a league with a national footprint, real institutional heft, and strong academic brands. It finally reflects where college athletics is heading, not where it used to be.
The Irish Stays with the ACC
Notre Dame says in Olympic sports and would be given the choice of which five ACC schools to schedule in football. That would be Pitt, Stanford, Army, Navy, Georgia Tech, Duke, Boston College, and USF, which would make up the likely rotation, since the Irish have a long history of playing each of them.
Streamers Are Lurking, Rights Are Shifting
Amazon, Apple, YouTube—they want more than games. They want national windows, diverse time zones, and educated, spendy audiences. The ACC checks every box. Now DAZN’s at the table, eyeing a shot at American college football. The ACC is the on-ramp: national schedule, academic profile, advertiser appeal.
That’s a streaming-friendly slate, with enough market diversity to keep Scripps, CW, WBD Sports, and Fox happy and interested. It’s a league that fits both the future and the present—a rare thing in this business.
The Post-2036 Bet
The ACC’s VC push isn’t a desperation move. It’s a positioning play. The goal is to be the first major conference built for a streaming world, the last big rights prize before 2040. Invest now, stabilize now, go digital in 2037, and the ACC believes it can come out of the post-ESPN era stronger than anyone expects. This isn’t about hanging on. It’s about being first through the next open door.
____________________________________
Jim Williams is not a top tier realignment news reporter, and he is a pro USF guy. So no wonder he views the Big 12 PE deal as a good omen for USF.
Having said that, I think he does have some connections with ACC insiders.
I don't exactly follow his logic, but I believes this is what he's saying:
1) The ACC gets VC money
2) With the money, minimize the Gap and the number of defects to keep the conference together
3) Backfill with G5 schools (USF!) after some schools leave
4) Get a streaming deal post 2037.
I guess this is a possible outcome, although you know I believe the ACC will target the B12 schools in 2030
Link:
Link
15 Replies
5mo
Sure, the conference Jim Williams proposed in the article is truly horrible. But he's looking at this from his USF/AAC angle. I doubt any ACC president is envisioning such a horrendous league. For what it's worth, Jim Williams was pushing hard on X that Stanford and Cal should join the AAC (not the ACC).
But I'm more curious about the VC angle. Not many people have linked venture capital and the ACC. He didn’t have to bring up VC for a fantasy league scenario, but he did.
So I'm wondering if this VC idea is something he heard from an ACC insider because VC sounds more plausible, although I doubt many ACC schools would want to sign up for a GoR extension.
(In response to this post by RandomAsianGuy)
2
2hhoop3
5mo
a fantasy from the USF/AAC angle and an absolutely horrendous idea. I am not sure how the guy monetizes tripe like that but, anybody aside from USF/AAC that paid more than $.01 paid too much. VC is not the solution, it is a joke.
(In response to this post by RandomAsianGuy)
5mo
I don’t think whether it’s going to happen but probably the best time to get the VC money is 2030.
Link:
Venture Capital
(In response to this post by 2hhoop3)
2
2hhoop3
5mo
for consideration, unfortunately they get obscured to a certain extent by his USF/AAC fanboy bent. I also do not believe the B1G is as tied down in that arena as he believes. His most important point is likely that VC looks to get ahead of the cycle, a potential plus for them and the ACC, the potential negative for the ACC is whether the ACC has the leadership to get ahead of the cycle.
(In response to this post by RandomAsianGuy)
5mo
just secured a $500M PE deal, for varying reasons. That athletic department was not in any major debt that has been reported, they have decent facilities, and already have a sound football program.
I'm afraid venture capital private equity, or what ever they want to call it is here, and here to stay.
(In response to this post by 2hhoop3)
2
2hhoop3
5mo
not here but, it is a joke, potentially a very bad joke. Do you even understand what these deals entail? They are nothing more than a fancily named loan and the touted ancillary operational and marketing excellence the firms bring to the table are in reality their chance to monitor, control and influence their lending arrangement.
Have you seen anywhere the cost of capital assigned to the Utah deal? I have not. However, VC capital comes with premium pricing and terms and those guys rarely get left holding the bag. If Utah had no leverage or even thin leverage, that even raises more questions as to the purpose and use of the funding.
To say I am skeptical of the wisdom of soliciting VC funding is accurate and were I on the board or a supporter of any institution, school or conference, evaluating that type of alternative my first three questions would be (1)what is the need/purpose and projected use of the funding?(2)what is the fully loaded cost of capital for the funding? and (3) what is the timing and expected sources of funding for the repayment? I expect I would have more questions depending on deal specifics but, I know I would have those three on every deal.
(In response to this post by Big12 guy)
E
EDGEMAN
5mo
Don't want any part of that coalition.
(In response to this post by RandomAsianGuy)
5mo
I guess, on the bright side, a football season ticket package would be like $200 since the home slate would be made up of boring dreck like San Diego State, Tulane, and Army every year.
(In response to this post by RandomAsianGuy)
H
Hokester
5mo
Boston College, Stanford, Cal, Duke, Georgia Tech, SMU, Pitt, Syracuse, Wake Forest, NC State, Louisville, and either Virginia Tech or Virginia, USF, UConn, Memphis, Tulane, San Diego State, Boise State, UNLV, Army and Navy.
BLECH!
(In response to this post by RandomAsianGuy)
5mo
(In response to this post by RandomAsianGuy)
5mo
Academically aligned conference? Who cares about that. This is an ATHLETIC conference.
Keep Scripps and CW happy? Why? They are small time players with small viewership compared to the main channels.
Backfill with Memphis, Tulane, UNLV etc.? No chance that any current ACC school signs up for a long term of that. That’s a G6 conference.
The ACC is absolutely desperate and is terrified of a mass exodus. If Clemson, FSU, and UM leave, the value of the ACC will plummet. And that will drive football schools like VT to very seriously consider the B12 or make a hard sales push to be invited by the P2.
(In response to this post by RandomAsianGuy)
5mo
Crater
Fans would riot if we stayed.
Duke and USF are our opponents that we played late a lot ? since when did that happen? Heck we haven’t even played Boston College that much only like 20+ times or something. Stanford is a new arrival that most Notre Dame fans want to ditch.
Only way I could see that happen is if you drop the required games down to two max per year
** Edited by goldendomer at 2/15/2026, 2:04:27 PM
** Edited by goldendomer at 2/15/2026, 2:05:15 PM
(In response to this post by RandomAsianGuy)