But disagree with your 3rd. You and I do not agree on much but so what, there is room for 2 or more perspectives. Where I differ on paragraph 3 is that those markets DO still have something to do with realignment. To me that is the why behind especially the GT to the Big talk. The point as I see it is the answer to your question of "how much will people pay to access a specific football team," is strongly based on whether the team is a regional team. Seems to me if your point were predominately true then all the SEC/B10 would need to do is mount advertising campaigns in the specific markets to sell the content they now have rather than go through all the cost/trouble of adding teams. I guess my point is that the presence in a market gets more people willing to pay than a slick advertising of teams not in that market. Home team still matters. Not completely but it still matters enough. Good discussion.