the primary driving force behind conference expansion. It is not 2003 anymore. It's not even 2013. At this point, in 2026, thinking of legacy linear cable market impact is an absolutely antiquated way of analyzing who would be a candidate to go here or there. By 2030, it will just be even more antiquated. You can thank Big Tech, for better or worse, for killing legacy linear cable and with it the business model that previously drove college sports conference expansion, but, for all intents and purposes, it's dead, just like legacy movie theaters are dead - Big Tech did the exact same thing to the film industry and its business model that was around for 100+ years. Folks on here have to get it out of their heads that the people sitting in the Disney and FOX board rooms making decisions about what numbers to put on P2 conference media rights checks are thinking about adding, for example, Virginia Tech, and also thinking about built in numbers from the Washington, DC metro cable market. Yes, there's going to be some correlation there, because plenty of VT alumni live in the DMV, and those folks usually want to watch VT football. But, the days of automatic built in money from forcing people to purchase a conference network as part of a legacy cable package are numbered, which means that model is dead. The future (actually, it's not even the future, it's the present) is streaming apps, which means people have to choose to pay for the product, which means you have to bring a product to the table that people WANT to watch. And, on streaming apps, the BTN, SECN, and ACCN are just other boxes you can click, like another Netflix or Hulu show. And, just like for Netflix and Hulu, whether the parent company wants to spend money on a particular product, and how much, will depend entirely on how many people click on the box, and then keep the content on, and for how long. It's that simple. It also bears pointing out that the SEC and, to a lesser extent, the Big 10 are already the primary college football products being consumed in every major metropolitan area in the country, right now, today. Whether you're in New York City, LA, Detroit, San Francisco, Indianapolis, Atlanta, Chicago, Houston, or Miami, the vast majority of anybody that is consuming college football broadcasts in every single one of those areas are consuming content that involves an SEC and/or Big 10 football program. Neither conference needs to add any additional college football programs to gain some imaginary foothold in a major metropolitan market. If you don't think that's the case, I welcome you to check the Nielson ratings for the previous decade.