Their alumni and friends can simply write a check, and the university since private dont have to exhibit any transparency. While many of the public schools sponsor a athletic department that solicit donation at all levels, they have to be more open (as well as some being a public school). The "NFL model into college sports is going to be interesting. How does the role of a public university and its non-profit role blend with an big time athletics role That is more operating like a professional sports entity. And how does universities balance the university and avid fans of their college athletic programs who demand their particular football team must be compete as well to be a playoff team or prevent not being left behind.