BLUF: Ford lost $100K per EV in the first quarter. Let that sink in... Losses double If you merely glance at Ford's first-quarter results, you'll see just how much of a drag its EV unit, Ford Model e, was on results. Earnings before interest and taxes (EBIT) for Ford Model e in the first quarter checked in with a $1.32 billion loss. A source told Bloomberg recently that Ford's losses per EV topped a staggering $100,000 during the first quarter, which was reportedly more than double the loss per EV last year. One issue is simply the high costs -- including batteries, which remain one of the largest costs of EVs. Ford will need to scale its EV production to help lower costs.