Relevant in the music world. Many of his songs are recognizable and get used a lot. Then, he made the smart move to get into TV shows, advertising, and whatnot that has continued to make him relevant. He's done an incredible job of being hard core rapper and making the change to a guy they seems fun to hang out with and is funny. Its like when you make a joke about two totally opposite people hanging out, like, "wouldn't it be funny if Frank Beamer and Ozzy Osbourne hung out!". Well, that's Snoop and Martha Stewart. It's also funny seeing him do things like Nickelodeon kids tv and stuff like making crafts with Martha....knowing his old album and songs.