All Hokie, All the Time. Period. Presented by First Bank & Trust Company

B
Big12 guy OP
Jun 16, 2026 at 09:31 AM ET
it appears that the Paramount deal
will go through after getting over a major hurdle, and Fox's announcement of buying ROKO shows that there is a consolidation between the streamers and traditional linear programing. That will have a bearing on live sports distribution, and will effect future media contracts. I believe the competition moving forward will get even more intense, and while I don't know if the B12 will capitalize with their next media deal, or not, ESPN+ may be in a position to lose market share. The G6 conferences may also see a bump in their media payouts, as there will be a lot of slots to fill, in both linear and streaming moves to live sports programing.

19 Replies

R
RandomAsianGuy
1mo
Networks are consolidating and I am not sure if this is a good news for
the G6 and the B12.
VTHokie2000 VTHokie2000
1mo
The Roku Channel and its shows is a nice acquisition, but I believe Fox
is motivated by a much larger prize that you may be overlooking here. "The deal, announced on Monday, gives Fox access to the more than 100 million households using Roku's platform, potentially helping the cable TV-reliant media company build a larger digital audience, better target ads, and reduce its reliance on traditional distribution." What that statement means is that Fox now has access to data for anyone who owns a Roku streaming device (i.e. Roku 2, Stick, etc.), Roku TV, or any other product sold by Roku. The reason that is a huge deal is because the data will help with marketing. Also, if Fox wanted to get into a streaming war with Disney, then Fox can now make the "business decision" to no longer allow any Disney owned apps (i.e. Hulu, Disney+, ESPN+, etc.) be available on any Roku products in an effort to get consumers/customers to switch their subscriptions to Fox owned apps. I have owned a Roku 2 for quite some time now (at least 10+ years). Currently I have the Hulu/Disney/ESPN bundle to cover my cable subscription plus Disney+ and ESPN+ subscriptions for any content exclusively on those app not included in the bundle. So I am concern that Fox might use this opportunity to manipulate the streaming market to their advantage.
Atlee Hokie Atlee Hokie
1mo
Could you tell me about what your internet service + all your ...
... streaming services cost? I'd like to compare that to what I currently pay for cable and internet.
Culpeper Hokie Culpeper Hokie
1mo
I've analyzed ours a few times, and cutting cable is NOT cost effective..
...for us. My wife keeps telling me that we need to cut the cable because it's too expensive. So, I ask her what services she wants to keep, and I have the ones I want to keep. By the time those are added up, it's about the same as what I'm paying for the VZ Fios bundle with TV/Internet/Landline.
B
Big12 guy OP
1mo
we recently cut cable for the same reason. You
are not wrong - but it's all about the household. In addition, while on the road - which is often again for me - the AirBNB type of places all seem to have ROKU, and it becomes convenient to dial into UTUBE TV to get the channels I usually want. Staying at the hotels is usually not a problem of course, but how long before they cut cable as well?
Atlee Hokie Atlee Hokie
1mo
Yeah, I need to analyze mine again also.
Atlee Hokie Atlee Hokie
1mo
I sort of agree.
The two prices certainly close when all the various streaming services are added. My Comcast is a little high, but I have one of the top internet packages. It's probably much more than I actually need.
VTHokie2000 VTHokie2000
1mo
My situation is a little unique because I rent and my landlord included
the internet service in with my rent along with the other utilities. Internet: Cox (no idea the price) Cable: Hulu ($88.99 with bundle) Other Streaming Services: Disney+ ($17.99 with bundle), ESPN+ ($12.99 with bundle), Britbox ($10.99), HBO Max ($10.99), YouTube (Free), and Tubi (Free) I may have 1 more streaming service with a subscription that I am forgetting at the moment. I used to have Peacock and Paramount+, but I cancelled those subscriptions for the time being. Also, I gave you the monthly cost, but I am able to save a few dollars on some of them if I do an annual subscription option. Hulu is monthly with no annual option. Given that I have multiple bundles, I am problem double paying for something. However, I have not found a way to clearly prove it yet. Also, I may have to double pay for something if I want access to certain content because of how they are packaging the various apps.
Atlee Hokie Atlee Hokie
1mo
Thanks for the reply.
VTHokie2000 VTHokie2000
1mo
You are welcome. Hopefully the information helps you.
E
EDGEMAN
1mo
If that happens, you'll be supporting the Big-10.
OK if VT gets a Big-10 invitation, but bad if we don't. If Fox does that and we stay in the ACC, every Roku owner needs to smash that device and mail the parts to Fox. But seriously, Fox isn't going to delete Disney or Apple apps from the Roku devices. Since Roku is a heavy ad platform, I see Fox concentrating on ads.
VTHokie2000 VTHokie2000
1mo
From what I can tell there are some apps that aren't available on all the
streaming devices for various reasons. I am assuming that companies have to sign a contract and pay a fee in order to have their app available on a specific platform. Depending on the terms and conditions of those contracts, Fox could decide to increase those rates when the contracts come up for renewal. It probably wouldn't be smart for Fox to pursue that course of action. However, the first shots in the Streaming Wars really hasn't been fired yet. So no one really knows (including myself) how everyone will react in the heat of the battle.
MP4VT2004 MP4VT2004
1mo
I don't follow this stuff closely, but IMO, Fox would be stupid to...
...try to freeze out Disney-owned content from Roku. Streaming devices are not that expensive, and most TVs have at least three HDMI ports. I think most consumers would either purchase a different streaming device that allows Disney content, or ditch Roku altogether. And this is coming from someone who doesn't subscribe to ANY Disney content, including ESPN...I just recognize that I am in the minority in that regard.
seekoHoG seekoHoG
1mo
I’m really surprised folks are still using streaming sticks. We have 3
different brands of smart tvs and they all are loaded with apps including the ROKU channel. Also my cable box has the same apps.
VTHokie2000 VTHokie2000
1mo
I bought my Sony Bravia TV in 2000s and it still works great. Why would I
consider buying a new TV if I don't need a new one? If my Roku 2 goes bad or is no longer supported like my Roku box did a few years ago, then is a lot cheaper to replace the streaming box than to get a brand new TV. Smart TVs are great because they come with a lot of apps already preloaded. However, the downside is that some smart TVs will either limit which apps you can download to add or not allow you download any new apps. If you have a subscription to an app that isn't already preloaded on the smart TV and you can't add the app to the TV, then you are basically limited to only watching that app on your desktop, laptop, tablet, or phone.
VTHokie2000 VTHokie2000
1mo
In terms of streaming options, the devices are somewhat limited on the
brands available in the US. Besides Roku, Amazon has a couple options, Apple has an option, Google has 1 or 2 options, and Vipqv has an option. If the consumer bought a "smart" TV with the streaming device built in, then Fox may be willing to take the chance that most consumers won't buy another (external) streaming device. Particularly if the consumer isn't unable to or can't turn off the internal one and there is a "conflict" between the two smart devices based on how Fox pushes out its updates. Yes, a streaming device is cheap to buy, but a brand new flat screen TV may not be as cheap to buy. For the record, I do agree with you that Fox would be stupid to pursue this route. Particularly since there may be FCC laws which would require Fox to make at least ABC available to its consumers. However, if Disney and Fox get into a streaming war, then I do expect things to get very dirty at time. This just happens to be an example of a dirty tactic that Fox could resort to during the war. Also, it would not shock me if Disney at some point either acquires a streaming device company or forms its own streaming device company to counter Fox's move. ** Edited by VTHokie2000 at 6/17/2026, 12:43:02 AM
M
MrFantastic!
1mo
No but BIG will
B
Big12 guy OP
1mo
They have the lucrative BTN, so
ya, ROKU could give them more exposure as a "streaming" channel, but even the BIG's content is finite.
3
33laszlo99
1mo
Media rights for The B1G are not granted to the conference.
The GoR assigns rights to the BTN, which is 61% owned by Fox. With Amazon likely jumping-in for the next round among NBC, CBS, and of course Fox, this will be madness. I think TV carriers already have very refined data on viewership volume and demographics. But if ROKU really does reveal new insights, Fox will be guiding B1G realignment forcefully.