VERY...VERY important post regarding ratings for Saturday night
I was told from a very trusted source that the ACC ratings formula for games that are on the CW and ACC Network will be tracked using the Comscore ratings system which is different from Nielsen ratings.
Nielsen ratings will be used for TV appearances on ABC, NBC, ESPN, and ESPN2. Comscore ratings will be used for ACC Network games since the network is not rated on Nielsen.
Comscore ratings come from raw set top box and streaming device data that is fed through the service provider.
What does this mean for Tech....
On Saturday night, even if you are at the game, make sure every device that you own or manage is tuned into the game on ACC Network. Every ratings point will matter for Tech revenue sharing, so PLEASE, tune in with every device you have at your disposal.
7 Replies
11mo
Link:
Nielsen Ratings
(In response to this post by CobbCountyHokie)
S
Stech
11mo
that the same as watching it for viewership? Also if I have multiple TV’s have the game on, does that multiply the viewership? Same with multiple TV’s recording it, does that multiples the viewership?
If you don’t know the answer, can you find out? TIA
(In response to this post by CobbCountyHokie)
11mo
are considered to be a tuning event. So, yes, that would be included in the ratings. However, if you have every box or device tuned to the same program at the same time, that will likely be de-duped in the analysis as it is coming from the same household.
In the case of ACCN, I do think that a set top box and a phone or tablet may show up separately and would not be de-duped.
(In response to this post by Stech)
11mo
and desktops?
(In response to this post by CobbCountyHokie)
S
Stech
11mo
that the bottom line on how to most help Virginia Tech sports teams?
PS If so, WiFi at the stadium is an absolute must, it more than pay for itself if Virginia Tech educates those attending.
(In response to this post by CobbCountyHokie)
11mo
(In response to this post by CobbCountyHokie)
11mo
I am just relaying that my source said that CW ratings would come from Comscore. That may or may not be correct.
(In response to this post by RandomAsianGuy)