Question - ACC Media Rights
Does anyone have a decent estimate of the what the ACC media rights package per school would be if it hit the open market today? Clearly we are in a sub-optimal deal but I've wondered what our conference would be worth if we weren't locked in.
5 Replies
3y
If the schools hang together they might command P2 money. But...
There are so many media players trying to get in on this, not to mention the SEC/B1G tug-o-war, that I think it would be a miracle if the conference remained intact. The selfish interest of some programs will be stimulated by the selfish motives of the outside parties. If Amazon or Apple want to acquire college sports rights they must act now or wait seven years for the B1G to come back around.
With all this going on I think The ACC could receive bids from Amazon/Apple that rival P2 money. But some schools will always feel as though weaker programs in The ACC are holding them back. It will take a very persuasive sales job to keep everyone home and to get a GoR.
Fox and ESPN will not target the conference. They will focus on individual properties; with The B1G trying to build a solid Southern ad footprint, and The SEC trying to maintain their monopoly. There's no way to know for sure, but I think ESPN is much less committed to the monopoly than is The SEC. If, for example, UNC/UVa went to The B1G, ESPN would be just as happy buying those media rights from The B1G rather than The SEC. ESPN will not sacrifice big profits in order to preserve the dreams of The SEC, or The ACC, for that matter. The Southern monopoly is just too expensive.
** Edited by 33laszlo99 at 11/29/2022, 1:22:38 PM
(In response to this post by Brother Griswold)
You never know how things will go
By the time GOR expires, Amazon or someone else could be so desperate to get into CFB, that they waaaaayyyy overpay.
Maybe Zuck will have destroyed FB with his stupid plans by then that he will be desperate for something with a revenue stream and overpay?
Things move so fast today, who the hell knows.
(In response to this post by 33laszlo99)
3y
I really have no idea where things are going... just thinking out loud. But the influence of money must be accounted for. We have been predicting realignment moves based on a list of factors that seem to matter: "brand", FB success, market value, academics, fan following, etc. By this time next year we may need to fold-in another ingredient to the recipe: NIL wealth.
(In response to this post by MrBayAreaHokie)
3y
ESPN will be able to directly compare ratings, ad revenue, attendance, and results against all the previous BIG-ACC years.
Putting on my business hat, data is always helpful in making decisions. So this could be one factor to help espn determine the value of the ACC. Or more specifically, the value of each individual team in the ACC, which can be shared in future expansion discussions.
I’m sure they already have some good data on the football side.
All just speculating though.
(In response to this post by 33laszlo99)