UNC No 1 wants to be KINg of the conference and if they cannot they will go where they need too. They do not like the messaging of 'for the ACC to succeed the 4 football schools ave to be great. The 4 football schools are FSU, Clemson Miami and VT. UNC has nothing on the other three but TECH. They are livid that VT football national brand is better than theirs (even worse now that VT won the cherished ACC basketball tourney.). Their goal is 1) change the narrative to ensue the 4 schools are FSU Clemson Miami and UNC and 2) Also, they want to eliminate any possibility for VT to get into a power 2 because (frankly VT is the competition for them in the region. No other institution in this region has stood up to them, and challenged them. From Dooley, to Beamer, now basketball. I remember when VT soccer played in the NCAA in Cary as well as the ACC championship, the UNC folks were so upset of the hooligans from VT who 1) packed the stadium and then out cheered their fans and their cozy home field. I worry that UNC cozy relationship with ACC HQ, will help them with their narrative. ACC appears to outsource alot of ESPN discussion to NC (really::). Then ACC hires a consultant to help build revenue,... where is the CEO of this consultant from??? he is from No 2 for ESPN and also graduate of UNC. really//// wonder what is bias is going to be?? VT needs to be sharper, work harder and see the fox in the hen house. I believe at the end, VT just needs to put great product on the field, superb fan base, and great media numbers. Broaden the narrative of there is nothing better than VT football. (thats why some folks are upset about the staging of the Media day for football). For UNC, the number one is UNC, Also, UVA needs to be careful and not be played, UNC would pull UVA with them to just marginalize VT. They will argue to ESPN and the conferences that UVA really dominates and can carry the state from Northern Va. NOT... and UNC being UNC folks listen. very sleepy out there