Agreed. They will not leave the conference, and USC is
finding out that the BIG is indeed run by tOSU.
The capital firm makes their ROI by taking their portion of the annual revenue moving forward, instead of that portion of the revenue being distributed to the member schools. I think the bet is that revenue increases year over year, not only in media money, but the playoff/tournament revenue streams as well.
it could be that many of the institutions have been caught with their pants down with the cost of paying players and the cost of doing business and need an influx of money to adjust to the new realities. It might be worth it for almost all except the very wealthy Universities. What i don't understand, is why OSU would want such a deal. They already have the revenue, the facilities, and are set up for success no matter what happens in the future.
Thread Replies (33)
B10 execs pressing to make $2.4B deal — without Mich and USC if needed
-- RandomAsianGuy
Nov 10, 2025 at 01:29 PM ET
RandomAsianGuy
•
11/10/25 01:29 PM ET
Big Ten Enterprises...for profit. I'd like to know more about that**
-- HokieAl
Nov 12, 2025 at 12:39 PM ET
HokieAl
•
11/12/25 12:39 PM ET
Longshot but this is a big deal for the ACC
-- thebluelot
Nov 11, 2025 at 02:23 PM ET
thebluelot
•
11/11/25 02:23 PM ET
Extremely long shot as a partial member a la Notre Dame...
-- SMU Pony
Nov 11, 2025 at 08:22 PM ET
SMU Pony
•
11/11/25 08:22 PM ET
Extreme long shot but I agree with you.**
-- RandomAsianGuy
Nov 11, 2025 at 05:30 PM ET
RandomAsianGuy
•
11/11/25 05:30 PM ET
And give up $80M a year in media money? Not a chance. **
-- Big12 guy
Nov 11, 2025 at 03:30 PM ET
Big12 guy
•
11/11/25 03:30 PM ET
Michigan and USC-w are not planning to vote for it, but the rest will, they
-- Stech
Nov 10, 2025 at 05:05 PM ET
Stech
•
11/10/25 05:05 PM ET
Be interesting if next steps
-- 1947Sunbowl
Nov 13, 2025 at 08:17 AM ET
1947Sunbowl
•
11/13/25 08:17 AM ET
10 year GOR is likely what this is mainly about, it’d defer a P1 for years.
-- Stech
Nov 13, 2025 at 09:29 AM ET
Stech
•
11/13/25 09:29 AM ET
2 cultures big 10 Totally Corporate, SEC Wild Wild Rednecks WWF**
-- 1947Sunbowl
Nov 10, 2025 at 08:09 PM ET
1947Sunbowl
•
11/10/25 08:09 PM ET
If tOSU wants it, it will happen. **
-- Big12 guy
Nov 10, 2025 at 01:39 PM ET
Big12 guy
•
11/10/25 01:39 PM ET
How much is the deal worth without Michigan and USC ?
-- TerryD
Nov 10, 2025 at 04:49 PM ET
TerryD
•
11/10/25 04:49 PM ET
It's not like USC/Michigan are going to leave the Big Ten. **
-- reestuart
Nov 11, 2025 at 08:41 AM ET
reestuart
•
11/11/25 08:41 AM ET
Michigan doesnt need the big 10. **
-- AnotherTechW
Nov 12, 2025 at 03:37 PM ET
AnotherTechW
•
11/12/25 03:37 PM ET
Maybe not, but there is zero chance they'd leave. It's a non-starter.**
-- reestuart
Nov 12, 2025 at 04:02 PM ET
reestuart
•
11/12/25 04:02 PM ET
they could easily go independent. The new equity group extends grant
-- AnotherTechW
Nov 12, 2025 at 04:08 PM ET
AnotherTechW
•
11/12/25 04:08 PM ET
Sure, they could. Same with Texas, Bama, Ohio State, and others.
-- reestuart
Nov 12, 2025 at 04:14 PM ET
reestuart
•
11/12/25 04:14 PM ET
Guess we will see in 10 years **
-- AnotherTechW
Nov 12, 2025 at 04:21 PM ET
AnotherTechW
•
11/12/25 04:21 PM ET
If Michigan could go independent, they already would have. The
-- Big12 guy
Nov 12, 2025 at 08:42 PM ET
Big12 guy
•
11/12/25 08:42 PM ET
Money wasn’t the same in the past as it is now **
-- AnotherTechW
Nov 12, 2025 at 09:20 PM ET
AnotherTechW
•
11/12/25 09:20 PM ET
Correct. There was a time when Michigan was THE college
-- Big12 guy
Nov 12, 2025 at 09:35 PM ET
Big12 guy
•
11/12/25 09:35 PM ET
I'm assuming that as BIG members, they
-- Big12 guy
Nov 10, 2025 at 05:02 PM ET
Big12 guy
•
11/10/25 05:02 PM ET
That is not how I think it works
-- TerryD
Nov 11, 2025 at 05:29 AM ET
TerryD
•
11/11/25 05:29 AM ET
OK, but the capital investment is being made with the conference,
-- Big12 guy
Nov 11, 2025 at 09:02 AM ET
Big12 guy
•
11/11/25 09:02 AM ET
I wonder if the payouts due to USC and Michigan will simply be held
-- reestuart
Nov 11, 2025 at 10:07 AM ET
reestuart
•
11/11/25 10:07 AM ET
They could set it up, and just not give them the money up front,
-- Big12 guy
Nov 11, 2025 at 10:14 AM ET
Big12 guy
•
11/11/25 10:14 AM ET
Yeah, I don't think those two disagreeing is really a huge deal.
-- reestuart
Nov 11, 2025 at 10:40 AM ET
reestuart
•
11/11/25 10:40 AM ET
Agreed. They will not leave the conference, and USC is
◄
-- Big12 guy
Nov 11, 2025 at 10:51 AM ET
Big12 guy
•
11/11/25 10:51 AM ET