support the NBA, WNBA, MLB, Olympic sports, and women's athletics. The "for profit" model does not fit. So some say to separate football. That is untenable, because football revenue by and large supports the athletic programs in all of FBS. Do you think it's politically feasible to wipe out all non revenue programs, including, but not limited to, all women's athletic programs? The P2 will dominate the football revenue moving forward, and they will retain their competitive advantage, not change the business model. The only way to stem the tide in my opinion, is to beat them on the field and court. I think this experiment of consolidating the brands and blue bloods will backfire. ** Edited by Big12 guy at 3/18/2024, 2:35:33 PM