it can go East. The PAC could only go East, and they didn't want too. The ACC could only go West, and they didn't want to either. It appears the wording of the contract with ESPN forced Phillips to make a move to retain the contract if they were to lose FSU, Clemson, and another. The ACC did not make that move to up their value with the media contract, they made that move to protect what they have. Now, if the money is there, I have no doubt that the ACC could poach any B12 school they wanted. I believe that your contract extension to 2036 takes any expansion ideas of the ACC off the table. I'm not saying that the B12 is in a position to expand either, but if Yormark is successful in separating the football media contract from the basketball media contract, there could be some real movement that we haven't even considered yet. "Football only" may become a thing with all of our schools in the future, and if that happens, regionality becomes important again. ** Edited by Big12 guy at 2/13/2025, 8:35:03 AM