Still too early for me to post any conclusions. What I will say is that everyone should be very aware of what the numbers don't include as you noted (no ACCN, SECN, streaming, etc.). It's not all the sports channels. Here is one explanation from the site that a lot of people pull media info from. Why are there no ratings for SEC Network, ACC Network and more? The television networks pay Nielsen to measure viewership for their events. In some cases, they may choose not to. In a statement to Sports Media Watch, ESPN explained its rationale for not subscribing to Nielsen measurement for SEC Network, ACC Network, Longhorn Network and more: ESPN: “We regularly evaluate measurement options and currently use ComScore for all demographic, viewership and research data for ESPN’s college conference networks. We have found that this best suits our needs across the board.” Nielsen ratings explainer Rating: The percentage of television homes tuned to the game in the average minute. 1.9% of U.S. television homes were tuned to the August 26 Navy-Notre Dame game in the average minute. As of the 2023-24 TV season, Nielsen estimates there are 125 million TV homes. Viewers: The number of viewers aged 2+ viewing the game in the average minute. Navy-Notre Dame averaged 3.56 million viewers per minute. (That does not mean 3.56 million viewers total watched the game. Nielsen uses a separate total viewing figure to estimate how many viewers watched at least six minutes of any given telecast. Typically, that figure is significantly higher than the average viewership listed here.) Nielsen uses sampling data to estimate television audiences, which means your specific decision to watch or not watch a game does not have any direct impact on the numbers — unless you have been chosen by Nielsen to be part of its sample and agreed to do so. Does viewership include streaming? All Nielsen figures include streaming viewership through “virtual MVPDs” (ex. YouTube TV, Hulu + Live TV, Sling, Fubo, DIRECTV STREAM) on television, computer and mobile devices. Does viewership include DVR? Yes, all Nielsen figures cited here include same-day DVR. Nielsen also releases viewership figures that include three, seven and even 35 days of DVR viewing, but those are not shown here as they are not particularly relevant for sporting events. Does viewership include bars and restaurants? As of August 31, 2020, all Nielsen figures include out-of-home viewing. Again, Nielsen uses sampling data to calculate the audience, meaning that your viewing of a sporting event outside of your home does not count unless you are in a “Nielsen family.”