If they still are thinking of separating - you have people that like non-SEC/B10 schools that watch because it still may affect their own team (or it is a good match-up). If they separate more, I see some people not watching as much, though they will still be on almost every single bar/restaurant. Of course, I think now separating isn't an option for either of them. If it was, I think more teams are necessary - also, if they aren't getting the money they should be getting even at this point, there is still more wiggle room.