If he really means week 0 type games that are separate from the season then it doesn't make sense. 1. Currently bowls are not part of the regular season. They are technically extra exhibition games. 2. The bowls used to work for interest because it gave people a reason to travel during cold winter weeks. People are not going to give up their summer vacations to travel to "bowl games" in August (unless they are just more neutral site games labeled as bowls). 3. bowls work for tv because lots of people are off from work and stuck at home during the holidays (and stuck inside due to cold in many places) and it gives them something to watch. They had far less competition. But August has vacations and school starting and lots of distractions.