if UVa is playing or not. There is another opponent on the field that is not UVa. And the demographics of their fanbase are likely to be much different. Also, the UVa football viewing segment is much smaller than the cumulative number of fans watching a major golf tournament. Lastly, the demographics of the Virginia Tech alumni and fan base are no joke. Grads make a good living. And Virginia a somewhat wealthy state. If we start winning again, we should be attractive to both the SEC and the Big Ten.