All Hokie, All the Time. Period. Presented by First Bank & Trust Company

M
Joined: 01/05/2001
Posts: 18,618
Likes: 7,576
Subscriber

Here's some stuff from The Athletic

The streaming solution or a waste of money? Every year seems to bring a new quasi-solution to the neverending morass of watching live sports on television. Where do I find this game? Is that streaming? Oh, didn’t you hear all those games are on [insert app] now? The cable bundle is dying, and no one has been able to actually replace it. Yesterday brought another “solution,” which could have a massive effect on the industry at large: ESPN, Fox and Warner Bros. Discovery are teaming up to launch a new, stand-alone streaming app to air their combined content. Two initial questions, answered: Wait, what’s included? Every ESPN property and every Fox sports channel, plus Big Ten Network, TNT, TBS and even truTV. So, every essential sports channel outside of CBS, NBC and Amazon. How much will it cost? Unclear as of now. We’ll get to this in a sec.. So is this The Big One? Or is it just more of the same? I asked Andrew Marchand, The Athletic’s newest sports business and media reporter, to help us contextualize: This could be so impactful on multiple levels. What are the most important cascading effects of this, to you? Andrew: I think it feels impactful, but it is not actually going to be. At least in the near term. The reason? It will probably cost in the $50 range per month. You can basically receive everything it is offering [plus non-sports content] for $72 a month with YouTube TV. This might be a little simplistic, but: Are we just recreating cable? Andrew: That's the lede to my column, so good question. Yes and no. We are starting the Great Rebundling. There are combo deals everywhere, but we are not yet to a point that we are solving the sports fans’ problem of simplifying their viewing experience and doing it at an affordable price. This is a step in that direction, but further consolidation is needed. We are calling this The Great Rebundling from now on, by the way. See our full explainer here, and don’t miss Andrew’s upcoming column on the move.
Posted: 02/07/2024 at 09:50 AM ET
(In response to this post by Will Stewart)

Thread Replies (40)

Full Thread →
ESPN, FOX and Warner Bros. Discovery Forming Joint Streaming Venture
Will StewartAdmin 02/06/24 05:14 PM ET
Verizon et al has got to be shaking in their boots**
ombandit 02/07/24 11:19 AM ET
Why? Verizon will just charge more for Internet.**
dallasvt 02/08/24 01:17 AM ET
Yeah, and nobody’s buying**
ombandit 02/08/24 03:36 AM ET
All I mean is I think Internet providers will find a way to get
dallasvt 02/08/24 11:33 AM ET
Here's some stuff from The Athletic
mancunian 02/07/24 09:50 AM ET
Fascinating he thinks it’s about rebundling and not about a la cart. Bring
Stech 02/07/24 01:08 PM ET
The cable packages will be able to unbundle the sports channels.
tarheelblue 02/07/24 01:13 PM ET
ESPN and Fox...I see this as the P2 bundle**
EDGEMAN 02/07/24 08:27 AM ET
One thing guaranteed.... the content owners/distributors will make more $
Vienna_Hokie 02/07/24 08:11 AM ET
NBC Universal and CBS Paramount going to partner up next?
BUGGZY 02/06/24 10:47 PM ET
Really interested to see the monthly cost
MBHokie90 02/06/24 10:17 PM ET
I am hearing $50 per month**
CobbCountyHokie 02/07/24 05:27 PM ET
And they will price themselves right out of the market.
EDGEMAN 02/07/24 06:12 AM ET
Same thing that happened to cable TV and is currently happening to streamin
wwhokie1 02/07/24 09:24 AM ET
I think they would be much better off by offering individual sports...
EDGEMAN 02/07/24 09:48 AM ET
My biggest surprise was
Stech 02/06/24 09:08 PM ET
ESPN is under contract to distribute the ACCN until 2036
PadrosWindup 02/07/24 09:04 AM ET
Seems to me that they do not get carrier fees by putting the network on a
Big12 guy 02/07/24 09:28 AM ET
SlingTV must be seething, since "mostly sports" was their angle a long time**
Synaesthesia 02/06/24 07:52 PM ET
Looks like CBS will be out of March Madness.**
IB4TECH 02/06/24 06:06 PM ET
I have always wanted April Madness for tailgating, 🏀 starts a month early.
Stech 02/06/24 09:02 PM ET
26% of linear cable subs watch only live sports
CobbCountyHokie 02/06/24 05:59 PM ET
They'll just recoup it by raising their internet provider cost
Victor Tango 02/07/24 08:41 AM ET
Yep**
Stech 02/06/24 08:51 PM ET
I thought it was that only 26% of cable TV subs ever watch live sports**
tarheelblue 02/06/24 07:45 PM ET
I’ve created the viewer segmentation models so I know this area well
CobbCountyHokie 02/06/24 10:27 PM ET
What %% of thec 26% is RSNs and the league networks?
PadrosWindup 02/07/24 08:14 AM ET
These are very good questions
CobbCountyHokie 02/07/24 08:26 AM ET
Won't this streaming service be in addition to linear, though?
Will StewartAdmin 02/06/24 10:31 PM ET
I think they cancel the cable bundle
CobbCountyHokie 02/06/24 10:49 PM ET
Except for the 10 other channels you want to see that ...
Atlee Hokie 02/06/24 11:38 PM ET
Cable services will be able to unbundle the sports channels.
tarheelblue 02/07/24 01:05 PM ET
If it happens, it'll be expensive af...**
Brewing_Hokie 02/06/24 05:40 PM ET
I'm seeing estimates of $50/month.
tarheelblue 02/07/24 01:08 PM ET
Sure to start…. That won’t last **
Brewing_Hokie 02/07/24 01:10 PM ET
Maybe not if you don’t want the other 100+ channels you never watch.**
Stech 02/06/24 09:11 PM ET
Yeah corporate greed will take over…**
Brewing_Hokie 02/06/24 10:38 PM ET
If this survives antitrust scrutiny this is huge
VT ChemE 1986 02/06/24 05:28 PM ET
That was my first thought. Seems like an end around to avoid a "monopoly"
HokieAl 02/06/24 05:35 PM ET
We knew who was going to pay for these media deals. What surprises me,
Big12 guy 02/06/24 07:40 PM ET