On3: UConn-Duke draws 13.4 million viewers
Sunday evening, Braylon Mullins sent UConn to an all-time victory over Duke as part of a comeback for the ages in the Elite 8. It also capped the most-watched game of the 2026 NCAA Tournament so far.
An average of 13.4 million viewers tuned to CBS as UConn rallied from 19 points down to defeat Duke and punch its ticket to the Final Four, CBS and TNT Sports announced. That includes a peak of 18.9 million viewers as Alex Karaban found Mullins for the game-winning shot with 0.4 second left in Washington, D.C.
It also continued a TV ratings increase for CBS Sports and TNT Sports during the 2026 NCAA Tournament.
On average, 10.3 million people watched through the Elite 8, which is a 9% increase and on track to be the most-watched March Madness since 1993. Of course, part of that increase can be attributed to Nielsen's Big Data + Panel metric.
Additionally, Friday's "early primetime" window in the Sweet Sixteen averaged 14.2 million viewers for Duke vs. St. John's and Michigan vs. Alabama. CBS and TNT Sports said every game in the Sweet 16 and Elite 8 saw year-over-year viewership increases.
At 13.4 million viewers, UConn vs. Duke is now the most-watched game of the 2026 NCAA Tournament to date.
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Posted: 04/01/2026 at 10:16 AM ET
Thread Replies (35)
On3: UConn-Duke draws 13.4 million viewers
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-- Will Stewart
Apr 01, 2026 at 10:16 AM ET
Will Stewart
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04/01/26 10:16 AM ET
Gambling &’s: the gift that keeps on giving **
-- Lancelot Link
Apr 02, 2026 at 09:44 AM ET
Lancelot Link
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04/02/26 09:44 AM ET
They keep downplaying the key reason
-- HokieAl
Apr 01, 2026 at 01:23 PM ET
HokieAl
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04/01/26 01:23 PM ET
Interesting to read this counter-point on the ratings for that game
-- Roanokie
Apr 01, 2026 at 03:22 PM ET
Roanokie
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04/01/26 03:22 PM ET
The changes for football viewers will be very clear in my data
-- HokieAl
Apr 01, 2026 at 03:27 PM ET
HokieAl
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04/01/26 03:27 PM ET
Everyone keeps predicting the death of college sports...
-- Will Stewart
Apr 01, 2026 at 11:12 AM ET
Will Stewart
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04/01/26 11:12 AM ET
Hard to argue that Indiana winning the natty in football
-- WildTurkE
Apr 01, 2026 at 03:37 PM ET
WildTurkE
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04/01/26 03:37 PM ET
That’s what happens when a new Pro league is formed. **
-- ridgecreekhokie
Apr 01, 2026 at 01:44 PM ET
ridgecreekhokie
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04/01/26 01:44 PM ET
It’s the death of meaningful college sports at VT**
-- Gator Hokie
Apr 01, 2026 at 12:46 PM ET
Gator Hokie
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04/01/26 12:46 PM ET
It will be the death for some. It’s a boom for college sports overall.
-- GBOHokie
Apr 01, 2026 at 12:46 PM ET
GBOHokie
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04/01/26 12:46 PM ET
In terms of college basketball the product it has created at the top...
-- Cvillehoops13
Apr 01, 2026 at 12:36 PM ET
Cvillehoops13
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04/01/26 12:36 PM ET
You certainly can't complain about March Madness. IMO, it is THE BEST
-- TDVick
Apr 01, 2026 at 12:21 PM ET
TDVick
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04/01/26 12:21 PM ET
Like the World Cup and Super Bowl, it transcends normal fandom**
-- HokieNL
Apr 01, 2026 at 01:46 PM ET
HokieNL
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04/01/26 01:46 PM ET
I think the on court product is way better than the Super Bowl.**
-- TDVick
Apr 02, 2026 at 02:05 AM ET
TDVick
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04/02/26 02:05 AM ET
Agree - best tournament I've watched in years
-- WildTurkE
Apr 01, 2026 at 12:50 PM ET
WildTurkE
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04/01/26 12:50 PM ET
Cheapest ticket for Saturday's session is $450+ on Stubhub.
-- reestuart
Apr 01, 2026 at 01:19 PM ET
reestuart
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04/01/26 01:19 PM ET
Also shows you that nobody really wants a Cinderella. These were all
-- reestuart
Apr 01, 2026 at 12:19 PM ET
reestuart
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04/01/26 12:19 PM ET
The Cinderellas are loved, as long as they don't go too far.
-- HokieNL
Apr 01, 2026 at 01:22 PM ET
HokieNL
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04/01/26 01:22 PM ET
Yep. I think a first or even second round upset is great. After that,
-- reestuart
Apr 01, 2026 at 01:25 PM ET
reestuart
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04/01/26 01:25 PM ET
Exactly, the Money Guys know crack addicts when they see em**
-- Vippie1
Apr 01, 2026 at 11:50 AM ET
Vippie1
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04/01/26 11:50 AM ET
True, but I think this would be a “slowly and then all at once” situation.
-- IV_Hokie12
Apr 01, 2026 at 11:18 AM ET
IV_Hokie12
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04/01/26 11:18 AM ET
College sports aren’t dying, at least not yet. But they’re changing
-- DJ Golf
Apr 01, 2026 at 11:16 AM ET
DJ Golf
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04/01/26 11:16 AM ET
Their biggest risk is losing the students as fans
-- UpperQuad
Apr 01, 2026 at 03:03 PM ET
UpperQuad
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04/01/26 03:03 PM ET
Yes. And I keep comparing it to free agency hitting pro sports in the 70s.
-- Will Stewart
Apr 01, 2026 at 11:57 AM ET
Will Stewart
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04/01/26 11:57 AM ET
I must be the odd man out then.
-- HokiesChemicals
Apr 01, 2026 at 03:34 PM ET
HokiesChemicals
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04/01/26 03:34 PM ET
I’m right there w you and a lot of my friends are the same way. I’m no
-- WV Gobbler
Apr 01, 2026 at 05:10 PM ET
WV Gobbler
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04/01/26 05:10 PM ET
At least in College, your team will not threaten to pick up and move away**
-- HokieNL
Apr 01, 2026 at 01:52 PM ET
HokieNL
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04/01/26 01:52 PM ET
Changing conferences is as close as they get!**
-- Will Stewart
Apr 01, 2026 at 02:26 PM ET
Will Stewart
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04/01/26 02:26 PM ET
The biggest problem is that most NCAA schools are state schools
-- The_Stratman
Apr 01, 2026 at 01:06 PM ET
The_Stratman
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04/01/26 01:06 PM ET
Another difference is that in the pros fans do get to watch a lot of
-- IV_Hokie12
Apr 01, 2026 at 12:02 PM ET
IV_Hokie12
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04/01/26 12:02 PM ET
Money players provide money intake. Duke and UConn are stalwarts in NCAA
-- Woe_un2_thee
Apr 01, 2026 at 10:40 AM ET
Woe_un2_thee
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04/01/26 10:40 AM ET
Drives up Dukes ACC TV revenue so they can afford to keep their QB.**
-- vatechcowpatty
Apr 01, 2026 at 10:26 AM ET
vatechcowpatty
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04/01/26 10:26 AM ET