Profit comes from revenue - expenses Revenue is going to be ticket sales, concessions, tv revenue, etc. Expenses are going to be scholarships, food, travel, facilities, etc Are you asking what portion of NIL the school used to fund their roster came from fans? If so, whatever answer youre going to get is going to be misleading, at best, and wildly incorrect, at worst. For one...we dont know that the figure the article mentions for UTs roster is even true...but for the sake of argument lets say it is. So what comprises that 15mil number? If it comes from the University (and its a public university) then the NIL figure is already going to be on the expense report. So that portion would be fairly easy to validate (though some schools have gotten around explicitly stating what they paid in NIL). The second part of that is that people conflate rev share with NIL. They include rev share dollars in what is being provided to athletes and then call that total number NIL...except it isnt NIL. If a collective pulls in 5 million for their roster and the school dishes out 3.5 million in rev share, the school could tout 8.5 million dollars in a NIL war chest and not a single dime of it would actually be NIL coming from the school. That's an extreme example but lets say a school provides 6.5 million in NIL for its basketball roster, 3.5 million in rev share, and 5 million...thats 15 million, the exact total the article mentions, but with only a third of it coming from the school through NIL The larger thing to be aware of is that not a single entity has a vested interest in downplaying their war chest, nor do they have a vested interest in being correct in the figures they put out. No athlete is going to lowball what hes getting paid. It makes him look better to agents, other schools, girls, etc to inflate his numbers No school is going to lowball what theyre paying. Yes, come to our school, here's an article showing we have 15 million dollars to play with. Receipts you say? No, no thank you. No agent is going to lowball how much money he got for his client. Youre funding less of a percentage for athletes than you have been funding for coaches for the last 50 years...but for some reason I dont see the hand wringing going on for that aspect of it.