Dollywood is owned half and half by Dolly and the Herschend Corporation. Herschend owns a number of other theme parks such as Silver Dollar City and Wild Adventures, several aquariums and a bunch of dinner shows (Pirates, Dolly Stampede). Dolly is a fairly active participant in the long term planning of Dollywood - she is even called its "Dreamer in Chief." Her DNA is all over the place and although rumors will periodically arise that she is going to sell her share, it doesn't appear that wil ever happen.