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I85Hokie OP
Nov 14, 2025 at 07:56 AM ET
Good article on the B10 investment
Apparently a primary motivator for their bizarre monetary and expansion moves has been jealousy of the SEC. To me, no matter how much money the B10 throws around, the SEC will always have two advantages the B10 won’t have: (1) culture and (2) warm weather.

5 Replies

anotherdamnyankeehokie anotherdamnyankeehokie
8mo
might be small $ but surprisingly Ive yet to see sponsor logos on unis like
pro golf and soccer I figure only a matter of time
3
33laszlo99
8mo
Hey, Matt Hayes, take a deep breath.
I'm an SEC guy, but I have always admired the way The B1G manages their business. This article shows no indication that Mr. Hayes has a clue about the details. But it's clear that he is 100% against it; so much so that perhaps he fears that it might succeed. From the infallible sources on the web, we can gather that all of the conferences are exploring deals that generate immediate cash infusion. The earliest I can remember was The Big 12, a-ways back. The MWC has been mentioned, as well. We don't know what The B1G will do. We just know that this proposal has been leaked... so what? The writer demonizes B1G for seeking more money. Does he hope to keep his own income static lest we view him as some sort of bloodsucker? I don't mind shining a light on The B1G. If we dare to dismiss them as reckless opportunists, they just might sneak in here, take all the marbles and build their own private playground. SEC, keep your eyes on them, and for Pete's sake try to keep up.
reestuart reestuart
8mo
Yeah, seemed more like a hit piece than anything informative.
S
SMU Pony
8mo
That article is somewhat off base
It's not a "private equity" deal in the traditional sense and the CA system will have very little influence in decision making processes in the Big Ten going forward (if Dellenger's article is to be believed) But I agree with the broader point - since 2022, there has been no more destructive force in college sports than the Big Ten and its inferiority complex towards the SEC.
reestuart reestuart
8mo
Yeah, I'm very confused as to how this will work, but they aren't going
to be taking over the conference. From what I understand, they'll just get a 10% share. That doesn't seem bad, but what happens if media money becomes tighter in the future? Tons of details yet to come out.