The ACC needs 2 things. 1. Content people are willing to watch. That means put better product on the field / court. 2. ESPN to learn to better monetize their assets. They have to start taking that content and finding other ways to sell it that brings in more revenue than supporting it through spurtle commercials on the ACCN. They are going to have the same problem with their SEC content, it is more valuable because the product is better, but to get the payouts they have promised, they are going to have to do more than have Yellawood ads.