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NBC to offload 2026 Big Ten Championship game

According to a report by Joe Flint in The Wall Street Journal, NBC will sell the game to Fox for between $45 and $55 million. Previous reports indicated that NBC was courting streamers including Netflix and Amazon’s Prime Video for a price tag of around $70 million. NBC will also receive additional regular-season inventory as part of the deal. ------- The money pinch at legacy TV networks appears to be real. Even NBC is dumping the Big Ten championship game to save a few bucks. This fits the narrative. Prioritizing must have assets and staying disciplined is the name of the game. For NBC, that means focusing on the NFL and NBA. And probably ND plus some B10 games, but not the championship game. In the end, I think Disney and Fox remain the two dominant players in college sports. The other legacy networks don’t have much money to spend, and streamers don’t seem particularly interested.
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Posted: 04/07/2026 at 08:45 PM ET

Thread Replies (12)

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NBC to offload 2026 Big Ten Championship game
RandomAsianGuy 04/07/26 08:45 PM ET
They're just looking ahead. The conf. championship games are otw out.
Baltimore_Hokie 04/10/26 12:00 PM ET
Did NBC "dump" the championship
Big12 guy 04/07/26 10:32 PM ET
sounds like when Directv sold themselves to AT&T
MrBayAreaHokie 04/12/26 04:49 PM ET
Disney has a new CEO. It will be interesting
Big12 guy 04/13/26 07:27 AM ET
certainly could be...
MrBayAreaHokie 04/13/26 09:52 AM ET
That's the point. NBC wants a better ROI.
RandomAsianGuy 04/07/26 11:34 PM ET
Sold to Fox, so probably more/better choice of regular season games.**
reestuart 04/08/26 11:39 AM ET
IMO almost every sports media business decision ties back indirectly
Vippie1 04/08/26 09:16 AM ET
And just wait until more people like me stop watching CFB entirely.
MP4VT2004 04/08/26 05:32 PM ET
Given how the sports gambling rules are currently written in the various
VTHokie2000 04/09/26 08:26 AM ET
That's certainly possible. For all we know, Vegas may start directly...
MP4VT2004 04/09/26 08:43 AM ET
I'm pretty sure that every network either has its own sports betting app or
VTHokie2000 04/09/26 09:15 AM ET