R
Joined:
12/01/2024
Posts:
935
Likes:
574
NBC to offload 2026 Big Ten Championship game
According to a report by Joe Flint in The Wall Street Journal, NBC will sell the game to Fox for between $45 and $55 million. Previous reports indicated that NBC was courting streamers including Netflix and Amazon’s Prime Video for a price tag of around $70 million. NBC will also receive additional regular-season inventory as part of the deal.
-------
The money pinch at legacy TV networks appears to be real.
Even NBC is dumping the Big Ten championship game to save a few bucks.
This fits the narrative. Prioritizing must have assets and staying disciplined is the name of the game.
For NBC, that means focusing on the NFL and NBA. And probably ND plus some B10 games, but not the championship game.
In the end, I think Disney and Fox remain the two dominant players in college sports.
The other legacy networks don’t have much money to spend, and streamers don’t seem particularly interested.
Link:
link
Posted: 04/07/2026 at 08:45 PM ET
Thread Replies (12)
NBC to offload 2026 Big Ten Championship game
◄
-- RandomAsianGuy
Apr 07, 2026 at 08:45 PM ET
RandomAsianGuy
•
04/07/26 08:45 PM ET
They're just looking ahead. The conf. championship games are otw out.
-- Baltimore_Hokie
Apr 10, 2026 at 12:00 PM ET
Baltimore_Hokie
•
04/10/26 12:00 PM ET
Did NBC "dump" the championship
-- Big12 guy
Apr 07, 2026 at 10:32 PM ET
Big12 guy
•
04/07/26 10:32 PM ET
sounds like when Directv sold themselves to AT&T
-- MrBayAreaHokie
Apr 12, 2026 at 04:49 PM ET
MrBayAreaHokie
•
04/12/26 04:49 PM ET
Disney has a new CEO. It will be interesting
-- Big12 guy
Apr 13, 2026 at 07:27 AM ET
Big12 guy
•
04/13/26 07:27 AM ET
certainly could be...
-- MrBayAreaHokie
Apr 13, 2026 at 09:52 AM ET
MrBayAreaHokie
•
04/13/26 09:52 AM ET
That's the point. NBC wants a better ROI.
-- RandomAsianGuy
Apr 07, 2026 at 11:34 PM ET
RandomAsianGuy
•
04/07/26 11:34 PM ET
Sold to Fox, so probably more/better choice of regular season games.**
-- reestuart
Apr 08, 2026 at 11:39 AM ET
reestuart
•
04/08/26 11:39 AM ET
IMO almost every sports media business decision ties back indirectly
-- Vippie1
Apr 08, 2026 at 09:16 AM ET
Vippie1
•
04/08/26 09:16 AM ET
And just wait until more people like me stop watching CFB entirely.
-- MP4VT2004
Apr 08, 2026 at 05:32 PM ET
MP4VT2004
•
04/08/26 05:32 PM ET
Given how the sports gambling rules are currently written in the various
-- VTHokie2000
Apr 09, 2026 at 08:26 AM ET
VTHokie2000
•
04/09/26 08:26 AM ET
That's certainly possible. For all we know, Vegas may start directly...
-- MP4VT2004
Apr 09, 2026 at 08:43 AM ET
MP4VT2004
•
04/09/26 08:43 AM ET
I'm pretty sure that every network either has its own sports betting app or
-- VTHokie2000
Apr 09, 2026 at 09:15 AM ET
VTHokie2000
•
04/09/26 09:15 AM ET