game for a profit? They owned the rights, and they sold the game, but was it to "save' a few bucks, or did they think that money could get a better ROI somewhere else? Watch CBS moving forward. CBS Sports and TNT Sports will merge as a recent announcement revealed. keep in mind that CBS also has some BIG content, but they also have the Big East and March madness. TNT lost the NBA, and they ae circling around looking for content. As an aside, Yormark has recently doubled down on negotiating basketball separately from football on the next media deal around 2029 and 2030. The conclusions are all wrong. The demand and interest is there for college athletics, and the big boys will benefit IMO. The BIG and SEC have locked in the football dollars, no doubt - with the exception of ND and a few ACC schools. The question is, .... Is basketball worth more than they get now or not? Yormark seems to think that there is money in them thar hills, but I guess like anything in this mess, we will see,