I found this interview was informative. Basically he echoed the article @SMU Pony had posted a few days ago. He talked about other issues but the main thing was about broader economic headwinds facing non NFL media rights deals (particularly college sports). Below is Grok’s summary: - Declining traditional pay-TV subscriptions - Streaming platforms still losing money at scale or not generating sufficient profit (Disney reportedly $20B in losses) - Consolidation among big media companies (e.g. potential Paramount-Warner type mergers) reducing the number of serious bidders for rights - NFL and NBA mega-deals setting high benchmarks that college football may struggle to match in the next cycle He doesn’t seem to believe the college sports media revenue would continue to grow exponentially. I still think the B10 and the SEC will see significant revenue growth. But not sure about other conferences. We will see.