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My thoughts....
....the SEC is probably the most undervalued media rights contract right now (even moreso than the ACC). Think about how many of the top-rated games each week were SEC games last year....they destroyed the Big Ten in ratings.
I think the SEC will see a considerable jump when their deal is up in 2034. The Big Ten, perhaps not so much. Somehow they make more in TV revenue than the SEC does now. Warren really outflanked Sankey on that one last time around.
Thread Replies (1)
Patrick Crakes on the Future of College Sports Media Rights
-- RandomAsianGuy
Mar 09, 2026 at 11:18 PM ET
RandomAsianGuy
•
03/09/26 11:18 PM ET
