By Matt Hayes “We’re all chasing the wrong thing here. Conference expansion isn’t leading a paradigm shift in college football. Playoff expansion is. “The Playoff, at 12 teams, will be bigger than anything else in the sport,” an industry source told Saturday Tradition. “Bigger than the SEC, bigger than the Big Ten, bigger than anything anyone envisioned. What’s happening in those Playoff (format) meetings will change everything.” . . . “That’s why the next Playoff contract will be 12 at-large selections.” . . . “The new contract will likely use a “units” system, where conferences receive revenue based on how many of their teams participate.” . . . It’s simple math. The SEC’s new media rights deal with ESPN beginning in 2024 will generate $829 million annually. The addition of Texas and Oklahoma to the conference will push that number well over $900 million.The Big Ten’s new media rights deal beginning this season will, after Petitti deals with the unwieldy mess, be similar to the SEC’s deal. The Playoff contract will at least match those deals, and multiple industry sources say annual revenue could reach nearly $1.5 billion.