And, those numbers are well over two years old. And, the guy writing the blog just admits he's making them up - he "estimates" how much money ESPN is netting based upon....Twitter posts he saw. Great research you've done here; you're a natural. I'm totally convinced. Frankly, you can cite whatever blog post, Twitter post, or whatever else you want - it's clear to anyone who has eyes, ears, and a functioning brain that there is a major lack of promotional and marketing consideration for the ACC at ESPN, especially when one sees how they take the exact opposite approach for the SEC. Why is ESPN, at best, not promoting, and, at worst, denigrating its own product? Well, that's the million dollar question, isn't it?