It requires some uncomfortable truths in order to succeed. If the ACC B12 PAC cannot accept these, then they will never succeed, no matter how creative they get. Some brands are not as valuable and never will be for football. This could be due to size of school, location, or fan support. Wake and BC for example. Big brands are more valuable even when their teams are not as good. FSU and VT (my bias) for example. Regular season games are more important than the playoffs. The regular season is what gets the media contracts and generates value. Scheduling should be hard and interesting to get that value. It should not be easy and trying to get inflated teams with weak and boring schedules (the old model).