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I think the numbers changed signficantly once the SEC landed Texas and OU

and then the B1G got USC and UCLA. Those four (three) were such large fish that all the new additions are pro rata dilutive to the per team payout. It is hard to justify any expansion other than ND, UNC and now Miami. That's why... as I banged the drum back in 2011 (I think you and Techocrat were some of the few that grasped this), that the early movers got locked in and secured. Now that Texas, Oklahoma and SCAL are added, not many teams can match their marginal revenue contribution. So many people really screwed this up by not bailing in 2011. Once you get past NC, UNC and now Miami, the primary motive for expanding is to avoid poltical harassment from Congress. I think the B10 should add Miami and maybe the Arizona school becuase their fan bases are so large and travel so well, they can make a mint off of ticket sales and hotels. ** Edited by TDVick at 7/27/2026, 5:54:56 AM ** Edited by TDVick at 7/27/2026, 6:53:49 AM
Posted: 07/27/2026 at 05:53 AM ET
(In response to this post by Maroon Baboon)

Thread Replies (18)

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This youtube makes a lot of sense to me...
TDVick 07/26/26 04:51 AM ET
2 things I don't understand about the B1G's approach to Southern expansion
Maroon Baboon 07/26/26 11:51 PM ET
My opinion, it is the old BC thing in ACC expansion
VTCALS72 07/27/26 07:54 AM ET
I am once again begging folks to understand that TV markets are no longer-
Baltimore_Hokie 07/27/26 11:47 AM ET
I agree with you the model is changing to something new.
VTHokie2000 07/28/26 12:18 PM ET
True - I'm sure the "cable channels via streaming" services like Hulu and-
Baltimore_Hokie 07/28/26 12:51 PM ET
FWIW blackouts still exist in the NHL. If Monumental Sports has the
VTHokie2000 07/28/26 01:31 PM ET
My inclination is that linear cable and "channels" will just die off.
Baltimore_Hokie 07/28/26 03:00 PM ET
But isn't what you call
VTCALS72 07/27/26 03:35 PM ET
There are no more "markets" in the sense that you're selling a bundle of-
Baltimore_Hokie 07/27/26 05:05 PM ET
All that still speaks to a process of bringing your product to market
VTCALS72 07/27/26 06:04 PM ET
Here's where I think our disconnect on this is-
Baltimore_Hokie 07/28/26 09:45 AM ET
Good post. Fully agree with the general theme of your 2nd paragraph
VTCALS72 07/29/26 08:27 AM ET
I always thought it a house of cards to build your business model on
Maroon Baboon 07/27/26 01:56 PM ET
Duke B-ball with UNC is huge money(maybe)**
MrFantastic! 07/28/26 06:58 AM ET
Agree with everything in your post 100%.
Baltimore_Hokie 07/27/26 02:13 PM ET
Agreed
TerryD 07/27/26 03:02 PM ET
I think the numbers changed signficantly once the SEC landed Texas and OU
TDVick 07/27/26 05:53 AM ET
Interesting take, here’ a clickable link for others to make it easier.
Stech 07/26/26 07:44 PM ET