I think the numbers changed signficantly once the SEC landed Texas and OU
and then the B1G got USC and UCLA. Those four (three) were such large fish that all the new additions are pro rata dilutive to the per team payout. It is hard to justify any expansion other than ND, UNC and now Miami.
That's why... as I banged the drum back in 2011 (I think you and Techocrat were some of the few that grasped this), that the early movers got locked in and secured. Now that Texas, Oklahoma and SCAL are added, not many teams can match their marginal revenue contribution. So many people really screwed this up by not bailing in 2011.
Once you get past NC, UNC and now Miami, the primary motive for expanding is to avoid poltical harassment from Congress.
I think the B10 should add Miami and maybe the Arizona school becuase their fan bases are so large and travel so well, they can make a mint off of ticket sales and hotels.
** Edited by TDVick at 7/27/2026, 5:54:56 AM
** Edited by TDVick at 7/27/2026, 6:53:49 AM
Thread Replies (18)
This youtube makes a lot of sense to me...
-- TDVick
Jul 26, 2026 at 04:51 AM ET
TDVick
•
07/26/26 04:51 AM ET
2 things I don't understand about the B1G's approach to Southern expansion
-- Maroon Baboon
Jul 26, 2026 at 11:51 PM ET
Maroon Baboon
•
07/26/26 11:51 PM ET
My opinion, it is the old BC thing in ACC expansion
-- VTCALS72
Jul 27, 2026 at 07:54 AM ET
VTCALS72
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07/27/26 07:54 AM ET
I am once again begging folks to understand that TV markets are no longer-
-- Baltimore_Hokie
Jul 27, 2026 at 11:47 AM ET
Baltimore_Hokie
•
07/27/26 11:47 AM ET
I agree with you the model is changing to something new.
-- VTHokie2000
Jul 28, 2026 at 12:18 PM ET
VTHokie2000
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07/28/26 12:18 PM ET
True - I'm sure the "cable channels via streaming" services like Hulu and-
-- Baltimore_Hokie
Jul 28, 2026 at 12:51 PM ET
Baltimore_Hokie
•
07/28/26 12:51 PM ET
FWIW blackouts still exist in the NHL. If Monumental Sports has the
-- VTHokie2000
Jul 28, 2026 at 01:31 PM ET
VTHokie2000
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07/28/26 01:31 PM ET
My inclination is that linear cable and "channels" will just die off.
-- Baltimore_Hokie
Jul 28, 2026 at 03:00 PM ET
Baltimore_Hokie
•
07/28/26 03:00 PM ET
There are no more "markets" in the sense that you're selling a bundle of-
-- Baltimore_Hokie
Jul 27, 2026 at 05:05 PM ET
Baltimore_Hokie
•
07/27/26 05:05 PM ET
All that still speaks to a process of bringing your product to market
-- VTCALS72
Jul 27, 2026 at 06:04 PM ET
VTCALS72
•
07/27/26 06:04 PM ET
Here's where I think our disconnect on this is-
-- Baltimore_Hokie
Jul 28, 2026 at 09:45 AM ET
Baltimore_Hokie
•
07/28/26 09:45 AM ET
Good post. Fully agree with the general theme of your 2nd paragraph
-- VTCALS72
Jul 29, 2026 at 08:27 AM ET
VTCALS72
•
07/29/26 08:27 AM ET
I always thought it a house of cards to build your business model on
-- Maroon Baboon
Jul 27, 2026 at 01:56 PM ET
Maroon Baboon
•
07/27/26 01:56 PM ET
Duke B-ball with UNC is huge money(maybe)**
-- MrFantastic!
Jul 28, 2026 at 06:58 AM ET
MrFantastic!
•
07/28/26 06:58 AM ET
Agree with everything in your post 100%.
-- Baltimore_Hokie
Jul 27, 2026 at 02:13 PM ET
Baltimore_Hokie
•
07/27/26 02:13 PM ET
I think the numbers changed signficantly once the SEC landed Texas and OU
◄
-- TDVick
Jul 27, 2026 at 05:53 AM ET
TDVick
•
07/27/26 05:53 AM ET
Interesting take, here’ a clickable link for others to make it easier.
-- Stech
Jul 26, 2026 at 07:44 PM ET
Stech
•
07/26/26 07:44 PM ET