I applaude the guys initial study, and always more work is always good HOWEVER, there are trends, that are obvious. I supports the narrative with the big 12 versus the ACC, (and the suprising ratings for VT). What it supports for the networks is business is business, and ratings are proven for their business. For the ACC, now you see the narrative of pushing VT away, VT (even with mediocre football) is the forth highest with Clemson, FSU and Miami, (no UNC No UVA, no Tobbaco Road) so just think with a national coach like Franklin who is media savvy, and bump in sucess, just think what happens,... billichek or Mr Jefferson cant match it. Also WV is in a tough place