The BIG is gonna struggle with only 4 west coast schools and will have to poach from the Big12, but more likely will create a partnership to keep the name (unless they think the PAC name has more value) when it's deal gets close to running out. The BIG12's biggest challenge is going to be the knee jerk reaction of adding Cinci and UCF and they will have to do something to unload them because their 15 mins is pretty much over already. ESPN/ABC will partner with some new media that will increase the ACC's value, maybe dumping a couple like BC and Loooville. The ACC and SEC will be smaller but will have a larger number of high value properties, while the BIG will have the big media markets (which are less interested in college sports and share eyeballs with local pro teams, so it's a wash).