Mountain West brand value took a huge hiit when Boise State, SD State, Co State and Fresno State left. NOt onlyh are they good brands, but they lost huge Markets like San Diego Denver and the Fresno. Mountain West picked up Grand canyon UTEP. well.... THis is not about fans or hopes and desires but that what media valuates programs. ACC has big markets, Bay Area, Dallas Boston NY, Miami Atlanta Charlotte, DMV, and Teams with overall solid market and brands. Right now they are good, it would probably not affect the rights, Also, VT NOW has a an operational 225-250 million dollar a year athletic dept. As Franklin says, the University's metric is be playoff contenders (short term 2-4 years) and they got hte money. If so VT WILL be in a player in new reconfiguration not left behind. Also with VT rights structure, Miami will get al the ACC's chunk for playoffs. that could be 30 imllion extra to ongoing rights,. That is SEC Big 10 level. So VT gets that way and media exposure they do just fine.