You could have saved yourself time.....
from regaling the board with your somewhat erroneous and largely irrelevant dissertation. You previously admitted in an earlier post that you do not have access to the contract and/or discussions so how can you make the statement that the current contract is based on viewership? You follow that up by trying to make a connection between viewership and a sold out stadium.
Your second paragraph on content largely ignores the reality that content without distribution capability doesn't work. The four corners and former PAC 12 schools can educate you more on that. Your theory that the conferences with content hold the power is not consistent with history or present practice. The NFL is likely the only entity close to even footing with media companies and that owes to their strategy of spreading the content to a variety of conglomerates which they can do because they control the whole pie. That structure is not, at present, a reality for college football.
You are right on one thing, we will see with the next round of contracts what the actual reality might be. Also, you are entitled to your opinion and as you have been told on previous occasions the question is how intelligently you can defend your position.
Thread Replies (28)
It appears that the new MWC media deal
-- Big12 guy
Jan 19, 2026 at 09:47 AM ET
Big12 guy
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01/19/26 09:47 AM ET
Expected when they lost five of top six programs
-- HokieAl
Jan 19, 2026 at 06:25 PM ET
HokieAl
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01/19/26 06:25 PM ET
Excellent post. Do you have the same
-- Big12 guy
Jan 19, 2026 at 07:56 PM ET
Big12 guy
•
01/19/26 07:56 PM ET
Yep, I can make that for any conference or team
-- HokieAl
Jan 19, 2026 at 08:02 PM ET
HokieAl
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01/19/26 08:02 PM ET
We cant seee shoulds and coulds but here's realty
-- 1947Sunbowl
Jan 19, 2026 at 02:57 PM ET
1947Sunbowl
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01/19/26 02:57 PM ET
I wasn't comparing the MWC contract to the
-- Big12 guy
Jan 19, 2026 at 03:15 PM ET
Big12 guy
•
01/19/26 03:15 PM ET
Corporate Consolidation is about cutting costs, small amount make more, but
-- Stech
Jan 19, 2026 at 01:18 PM ET
Stech
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01/19/26 01:18 PM ET
With CBS being the main partner of the MWC, and
-- Big12 guy
Jan 19, 2026 at 01:31 PM ET
Big12 guy
•
01/19/26 01:31 PM ET
The ACC is likely to lose some schools (up to 4 IMO) in 2030, but
-- RandomAsianGuy
Jan 19, 2026 at 12:31 PM ET
RandomAsianGuy
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01/19/26 12:31 PM ET
Agree, P2 are now competing & not cooperating for them, but I think 8 is
-- Stech
Jan 19, 2026 at 01:24 PM ET
Stech
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01/19/26 01:24 PM ET
Adding low profile schools only dilutes the brand.
-- RandomAsianGuy
Jan 19, 2026 at 01:38 PM ET
RandomAsianGuy
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01/19/26 01:38 PM ET
I don’t think the top 8 in the ACC are low profile schools, I think the B1G
-- Stech
Jan 19, 2026 at 02:01 PM ET
Stech
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01/19/26 02:01 PM ET
If the top 8 in the ACC is the P2 worthy, the ACC should have received
-- RandomAsianGuy
Jan 20, 2026 at 12:12 PM ET
RandomAsianGuy
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01/20/26 12:12 PM ET
The top 8 including Miami are investing now, fortunately w/ NIL & Portal it
-- Stech
Jan 20, 2026 at 12:46 PM ET
Stech
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01/20/26 12:46 PM ET
ACC is only "safe" through 2029. That's when we'll see the next shifts-
-- Baltimore_Hokie
Jan 19, 2026 at 10:09 AM ET
Baltimore_Hokie
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01/19/26 10:09 AM ET
That’s right by then the penalties are much smaller. **
-- Stech
Jan 19, 2026 at 01:08 PM ET
Stech
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01/19/26 01:08 PM ET
If there is in fact movement in the ACC, there
-- Big12 guy
Jan 19, 2026 at 10:50 AM ET
Big12 guy
•
01/19/26 10:50 AM ET
The Big 12's next media deal.......
-- 2hhoop3
Jan 19, 2026 at 10:01 AM ET
2hhoop3
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01/19/26 10:01 AM ET
You're opinion could be spot on, but as you
-- Big12 guy
Jan 19, 2026 at 10:46 AM ET
Big12 guy
•
01/19/26 10:46 AM ET
The current B12 media contract pays $31.6M/school annually
-- SMU Pony
Jan 19, 2026 at 02:55 PM ET
SMU Pony
•
01/19/26 02:55 PM ET
Agreed. I was surprised that they got that
-- Big12 guy
Jan 19, 2026 at 03:12 PM ET
Big12 guy
•
01/19/26 03:12 PM ET
Well ESPN was offering the Pac-12 $30M per school
-- SMU Pony
Jan 19, 2026 at 03:18 PM ET
SMU Pony
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01/19/26 03:18 PM ET
We will see, but it is what it is. What I will find compelling
-- Big12 guy
Jan 19, 2026 at 04:05 PM ET
Big12 guy
•
01/19/26 04:05 PM ET
I will admit that when I joined this board,
-- Big12 guy
Jan 19, 2026 at 11:39 AM ET
Big12 guy
•
01/19/26 11:39 AM ET
You could have saved yourself time.....
◄
-- 2hhoop3
Jan 19, 2026 at 01:17 PM ET
2hhoop3
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01/19/26 01:17 PM ET
Thanks for the compliment. I wear your perception
-- Big12 guy
Jan 19, 2026 at 01:25 PM ET
Big12 guy
•
01/19/26 01:25 PM ET