based on your question, i asked Claude, “hey Claude, could we do stuff on instagram and facebook, or has Zuck shut that down?” he said Good question! Zuck hasn't "shut down" external tools or anything but the **organic reach landscape is very different:** **Instagram:** - Still good for visual content - Dive bars are actually very photogenic — neon signs, sticky floors, old jukeboxes - Reels could work well - But Sophie's voice is very text/wit based which is more Twitter native **Facebook:** - Organic reach is pretty dead for pages - Unless you're paying for ads - Older demographic than Sophie's persona **The real question is bandwidth** — are you already stretched managing the website and Twitter? Because doing Instagram well means: - Regular quality photos - Different content strategy - Different voice/format **My honest take:** - Double down on Twitter/X first since Sophie's voice is perfect for it - Instagram could work later if you have good dive bar photos - Facebook probably not worth it **One idea though:** If divebar.info users submit photos of bars, that's free Instagram content — neon signs, jukebox shots, that kind of thing could build a nice feed without much effort. Is photo content something you have access to at all?