and toured several distilleries (Trace, Beam, Woodford, Makers, and we stopped at a couple others too). One of the questions I asked all of them was how do you business plan when your product has a 3 to 9 year lead time? There has been a tremendous uptick in bourbon in recent years, kinda replacing the craft beer boom of the 2000's. How do you position yourself for seismic shifts like that? I never really did get a good answer since I was asking tour guides and not VP's of marketing or product development. But that seems a uniquely challenging business planning problem.