without Hallmark , Kansas City is just another overgrown cow town . But Hallmark increased its wealth and stature and enabled the city to build the town stadiums for the Royals and Chiefs . Without those stadiums and the revenue stream, you have no Patrick Mahomes. No Mahomes, no Kelce, no Kelce no Taylor, no Taylor no NFL, no NFL no beer commercials, no beer commercials no ability to sell beer, no ability to sell beer no beer manufactured. So every time you buy one of those overpriced sappy cards to give to someone (because you feel obligated) , you are protecting my and your right to drink affordable plentiful beer. Clear?