They have been sustaining that for years thanks to the B10 and better
donors and corporate sponsors.
The $173.5M in athletic revenue was from 2024...BEFORE tonight's game and before the start of the season. Will be interesting to see how much bigger it grows from this season.
Thread Replies (65)
It's gonna be wild when Miami beats IU in the championship.**
-- Hokie Rebel
Jan 09, 2026 at 11:15 PM ET
Hokie Rebel
•
01/09/26 11:15 PM ET
Ohio St. is the one common opponent and Miami had a more impressive win.
-- Hokie Rebel
Jan 10, 2026 at 10:33 PM ET
Hokie Rebel
•
01/10/26 10:33 PM ET
I hope Indiana beats Miami by so many points that
-- lazarus1
Jan 10, 2026 at 12:22 AM ET
lazarus1
•
01/10/26 12:22 AM ET
I hope they beat them by more than that! I despise Miami.**
-- Tech76G
Jan 10, 2026 at 06:28 AM ET
Tech76G
•
01/10/26 06:28 AM ET
Hoo Hoo Hoo Hoosiers!**
-- AirborneHokie96
Jan 09, 2026 at 11:23 PM ET
AirborneHokie96
•
01/09/26 11:23 PM ET
I did not realize how bad of a program Indiana has been. Money does buy
-- VTMONEY94
Jan 09, 2026 at 11:31 PM ET
VTMONEY94
•
01/09/26 11:31 PM ET
IU and VT are two very different situations and environments
-- AirborneHokie96
Jan 10, 2026 at 12:03 AM ET
AirborneHokie96
•
01/10/26 12:03 AM ET
When IU loses their head coach.
-- VPI 1924
Jan 10, 2026 at 11:13 AM ET
VPI 1924
•
01/10/26 11:13 AM ET
I don't know Indiana like you do
-- crazylane
Jan 10, 2026 at 10:14 AM ET
crazylane
•
01/10/26 10:14 AM ET
Basketball team has had terrible coaches at Indiana **
-- OrlandoHokie
Jan 10, 2026 at 12:17 PM ET
OrlandoHokie
•
01/10/26 12:17 PM ET
Their stadium isn’t really -that- small. 52+ capacity, but had 4 crowds
-- reestuart
Jan 10, 2026 at 11:07 AM ET
reestuart
•
01/10/26 11:07 AM ET
Bull****. They are all *****s of the system and you know it. Just because
-- VTMONEY94
Jan 10, 2026 at 12:14 AM ET
VTMONEY94
•
01/10/26 12:14 AM ET
IU has a lot more money than VT and it's sustainable
-- AirborneHokie96
Jan 10, 2026 at 12:26 AM ET
AirborneHokie96
•
01/10/26 12:26 AM ET
We have not taped into our giving because Whit is a compete failure. I am
-- VTMONEY94
Jan 10, 2026 at 12:32 AM ET
VTMONEY94
•
01/10/26 12:32 AM ET
What is the status on Babcock?
-- RiverVT
Jan 10, 2026 at 10:31 AM ET
RiverVT
•
01/10/26 10:31 AM ET
From what I’ve heard he’s running around trying to keep track
-- RJHokie
Jan 10, 2026 at 10:53 AM ET
RJHokie
•
01/10/26 10:53 AM ET
IU is a founding member of the B10 ...they weren't getting kicked out
-- AirborneHokie96
Jan 10, 2026 at 12:36 AM ET
AirborneHokie96
•
01/10/26 12:36 AM ET
They have obviously, just like Duke, Vandy, etc., have rode the coattails
-- VTMONEY94
Jan 10, 2026 at 12:39 AM ET
VTMONEY94
•
01/10/26 12:39 AM ET
I was being hooish on the academic rating. Calm down Rama, I am
-- VTMONEY94
Jan 10, 2026 at 01:00 AM ET
VTMONEY94
•
01/10/26 01:00 AM ET
There is no scenario where the Big Ten would have ever in a million years
-- reestuart
Jan 10, 2026 at 12:44 AM ET
reestuart
•
01/10/26 12:44 AM ET
Indiana University has won 25 NCAA team national championships
-- AirborneHokie96
Jan 10, 2026 at 12:59 AM ET
AirborneHokie96
•
01/10/26 12:59 AM ET
My Purdue grad wife was pulling for them tonight.
-- AirborneHokie96
Jan 10, 2026 at 01:05 AM ET
AirborneHokie96
•
01/10/26 01:05 AM ET
I understand that. Same with Duke and BC or whoever. My point is, those
-- VTMONEY94
Jan 10, 2026 at 12:46 AM ET
VTMONEY94
•
01/10/26 12:46 AM ET
Even during bad football years
-- AirborneHokie96
Jan 10, 2026 at 01:04 AM ET
AirborneHokie96
•
01/10/26 01:04 AM ET
And you know AAU is a complete farce. The criteria is all over the place.
-- VTMONEY94
Jan 10, 2026 at 01:06 AM ET
VTMONEY94
•
01/10/26 01:06 AM ET
Somewhat like a good old boys club. They decide who they want to join ....
-- Atlee Hokie
Jan 10, 2026 at 11:48 AM ET
Atlee Hokie
•
01/10/26 11:48 AM ET
But its something the B10 values highly**
-- AirborneHokie96
Jan 10, 2026 at 01:07 AM ET
AirborneHokie96
•
01/10/26 01:07 AM ET
I don't want to be in the B10 but I do think we will get AAU status in due
-- VTMONEY94
Jan 10, 2026 at 01:11 AM ET
VTMONEY94
•
01/10/26 01:11 AM ET
IU has almost 4X the living alumni VT does. They also have billionaires
-- reestuart
Jan 10, 2026 at 12:23 AM ET
reestuart
•
01/10/26 12:23 AM ET
In 2024, the gap between the schools was $48M in Athletic Department $$$
-- AirborneHokie96
Jan 10, 2026 at 12:32 AM ET
AirborneHokie96
•
01/10/26 12:32 AM ET
Yep, and the disparity will only grow. **
-- reestuart
Jan 10, 2026 at 12:33 AM ET
reestuart
•
01/10/26 12:33 AM ET
And, until now, they have done zip. We have not tapped into the alumni
-- VTMONEY94
Jan 10, 2026 at 12:26 AM ET
VTMONEY94
•
01/10/26 12:26 AM ET
Who are the alumni who will make up the difference in conference revenue?
-- reestuart
Jan 10, 2026 at 12:32 AM ET
reestuart
•
01/10/26 12:32 AM ET
Well, we finally got serious too. The plan is 3-4 years to get into
-- VTMONEY94
Jan 10, 2026 at 12:35 AM ET
VTMONEY94
•
01/10/26 12:35 AM ET
Life raft (Reality Check Edition)
-- AirborneHokie96
Jan 10, 2026 at 12:44 AM ET
AirborneHokie96
•
01/10/26 12:44 AM ET
I am not sure what is not understood. This "life raft" is exactly the
-- VTMONEY94
Jan 10, 2026 at 12:49 AM ET
VTMONEY94
•
01/10/26 12:49 AM ET
They may have rolled the dice but the game is undetermined
-- AirborneHokie96
Jan 10, 2026 at 01:08 AM ET
AirborneHokie96
•
01/10/26 01:08 AM ET
Again, If they figure out they can make a $1 they will expand**
-- VTMONEY94
Jan 10, 2026 at 01:10 AM ET
VTMONEY94
•
01/10/26 01:10 AM ET
Yes. VT got serious. But VT doesn’t have that kind of money. Not close. **
-- reestuart
Jan 10, 2026 at 12:39 AM ET
reestuart
•
01/10/26 12:39 AM ET
This has to do with the next 3-4 years. That is our goal**
-- VTMONEY94
Jan 10, 2026 at 12:41 AM ET
VTMONEY94
•
01/10/26 12:41 AM ET
It needs to pay off immediately, or could be trouble. **
-- reestuart
Jan 10, 2026 at 12:45 AM ET
reestuart
•
01/10/26 12:45 AM ET
It's desperation....
-- AirborneHokie96
Jan 10, 2026 at 01:07 AM ET
AirborneHokie96
•
01/10/26 01:07 AM ET
I am sure you understand things change. Business, life, etc. Everyone
-- VTMONEY94
Jan 10, 2026 at 01:09 AM ET
VTMONEY94
•
01/10/26 01:09 AM ET
But with the current B10 deal, they are adding $1 to the bottom line
-- AirborneHokie96
Jan 10, 2026 at 01:11 AM ET
AirborneHokie96
•
01/10/26 01:11 AM ET
I understand that. Do you not think the environment will change? Of
-- VTMONEY94
Jan 10, 2026 at 01:14 AM ET
VTMONEY94
•
01/10/26 01:14 AM ET
I know a few folks in B10 athletic departments
-- AirborneHokie96
Jan 10, 2026 at 01:44 AM ET
AirborneHokie96
•
01/10/26 01:44 AM ET
The IU have done a lot over the years....
-- AirborneHokie96
Jan 10, 2026 at 12:31 AM ET
AirborneHokie96
•
01/10/26 12:31 AM ET
I don’t think that’s what happened here. Indiana didn’t buy wins. **
-- HokieCRNA
Jan 09, 2026 at 11:38 PM ET
HokieCRNA
•
01/09/26 11:38 PM ET
They had the financial backing under Tom Allen
-- AirborneHokie96
Jan 10, 2026 at 12:05 AM ET
AirborneHokie96
•
01/10/26 12:05 AM ET
They are spending plenty of money.....
-- VTMONEY94
Jan 09, 2026 at 11:44 PM ET
VTMONEY94
•
01/09/26 11:44 PM ET
I just mean that he didn’t overspend on a bunch of big names..
-- HokieCRNA
Jan 10, 2026 at 07:59 PM ET
HokieCRNA
•
01/10/26 07:59 PM ET
Tom Allen was making $4.9M in 2021...more than VT was paying Pry
-- AirborneHokie96
Jan 10, 2026 at 12:13 AM ET
AirborneHokie96
•
01/10/26 12:13 AM ET
Nope. Don't fly. Good luck sustaining that without making a mockery of
-- VTMONEY94
Jan 10, 2026 at 12:16 AM ET
VTMONEY94
•
01/10/26 12:16 AM ET
They have been sustaining that for years thanks to the B10 and better
◄
-- AirborneHokie96
Jan 10, 2026 at 12:28 AM ET
AirborneHokie96
•
01/10/26 12:28 AM ET
Indiana lives on the transfer portal. They can't recruit HS players.
-- carhokies
Jan 10, 2026 at 12:06 AM ET
carhokies
•
01/10/26 12:06 AM ET
It is if you know what you are doing. Surratt was a zero star. Mendoza
-- reestuart
Jan 10, 2026 at 12:37 AM ET
reestuart
•
01/10/26 12:37 AM ET
Cignetti values productivity now **
-- AirborneHokie96
Jan 10, 2026 at 01:09 AM ET
AirborneHokie96
•
01/10/26 01:09 AM ET
Outside of the 2 transfers from Notre Dame, 8 of their 10 OL were HS
-- AirborneHokie96
Jan 10, 2026 at 12:15 AM ET
AirborneHokie96
•
01/10/26 12:15 AM ET