"If any one of us gets a DWI and our work finds out we would either face losing our job or being suspended. I think its the same here. Either his actions are detrimental enough to the VT brand (or any brand he endorses) that they drop him altogether, or they dont feel it rises to that level and he can be dealt with internally." My Dad had a DWI not that long after I graduated from Tech and I think he still worked at Virginia Tech at the time, so I don't think he had retired yet. I don't recall him getting suspended, but he was not a high-profile employee nor was this a high-profile DWI. The DWI happened in West Virginia, which means it didn't make the local newspaper crime reports. Obviously, a football player is going to have a much higher profile so you're correct in saying that Woodson's status is going to be related to how it affects the VT brand. If handled internally, then I think Woodson's record, attitude and standing with the program also factors in. Precedence in how this has been handled in the past also factors in. I think getting kicked off the team would be severe. I think a short suspension would be appropriate; but I wouldn't be surprised if he plays based on his record, attitude, and standing within the program with internal penalties being applied.