As discussed previously, there is a Huge opportunity for VT if we charged for season tickets and single game admission Copied and pasted from an article discussing the athletic fund surplus at Arkansas: The GIST: The University of Arkansas is hitting it out of the business park. On Friday, the school’s athletics department announced an operating surplus of $8.19 million in FY 2022, outpacing its pre-pandemic totals. The revenue wins come courtesy of ticket sales, which saw huge gains across Arkansas' women’s sports teams. The details: Last year’s surplus beats the $7.87 million Arkansas counted in FY 2019, and the school raked in $7.5 million more in ticket revenue in 2022 than in 2019. An impressive $630K of gate receipts came from women’s sporting events in the last fiscal year, compared to $260K three years earlier. Arkansas’ women’s hoops team lead the way with $256K in ticket sales, a number on pace with recent figures — Power Five schools averaged around $300K in women’s basketball ticket revenue in FY 2020. Softball ranked second in ticket sales for Arkanasas’ women’s sports teams but saw the most revenue growth from 2019 to 2022 as sales went from $8K to $147K, an increase of 1741.8%. Yes, you read that right. The context: As women’s softball surges in popularity across the country, the Razorbacks also benefited from two stellar seasons — they won the SEC regular-season title in 2021 and 2022 and hosted NCAA regional and super-regional games. Nine of the team’s all-time top 10 attendance figures are from 2022, with six coming from last year’s NCAA championship. Zooming out: Arkansas’ earnings report is just the latest example of women’s college sports’ meteoric rise and also bolsters softball’s case as a college heavy-hitter. We’ll say it again and again — if you monetize women’s sports, good things happen.