next to nothing about ticket sales and I could take a dozen VT students with Web skills, accounting majors and business advertising/graphic arts degrees, plus 12 other students who work taking tickets for EVERY home game, and clear $35-50,000 in a bad, rainy season! You have a prize race horse but you don't want to race him to make more money, because he might not make as much as you want? Pretty dumb. Ask several SEC schools if it's a "money loser". ( Bama especially).