This is from a New York Times story on her recruitment. It sounds like money is no object for them. Some excerpts from the story which is linked below. “John and Tracy Sellers arrived in Lubbock, Texas, the evening of Monday, July 22, with dinner reservations and an intention: to woo the best college softball player in the world to play for Texas Tech…. “Texas Tech softball isn’t on the same level as Stanford, and cowers in comparison to a blue blood like Oklahoma, but the Sellers could offer a distinct perspective. John played football for the Red Raiders under Mike Leach. Tracy played softball at Tech and was on the search committee for newly hired softball manager Gerry Glasco, whom Tech lured from Louisiana after five Sun Belt Conference titles and a .773 winning percentage in seven seasons. “The Sellers could offer distinct resources, too. John co-founded Double Eagle Energy, a multi-billion-dollar upstream oil-and-gas company that operates in the nearby Permian Basin region of West Texas. He also co-founded Matador Club, which he oversees with business partner and fellow Red Raiders alum Cody Campbell. The collective aims to sign every athlete on campus to an NIL deal – achieving it in football, men’s and women’s basketball, softball, baseball, track and golf, including $25,000 each for football players and $10,000 each for softball. In 2022, the Sellers gifted Texas Tech athletics $11 million, with $1 million going toward facility upgrades to Rocky Johnson Field, Tech’s softball stadium. She’s a superstar,” John Sellers said. “I wanted her to make the best choice she thought she could make.” “The contract is for one year and $1,050,024, as The Athletic previously reported. It’s believed to be the highest-ever NIL contract for a softball player — by a wide margin. “The $24 is for Canady’s jersey number. The $50,000 is for living expenses. And the $1 million is for Canady. “John Sellers declined to comment on the specific amount but described it as “a life-changing” deal. “She deserves it,” he added. “She’s a complete game-changer for any program, but especially a place like Tech.” “I definitely think NiJa’s felt the love and support she’s going to get at Tech,” John Sellers said. “It speaks to what we’re willing to do here to create a good culture and win a lot of games, no matter what sport it is.” My thoughts: I think they are willing to keep writing big checks. 😳