the field make that up? It may have left as much as $9.27 billion on the table this article from 2 years ago suggested. That now is probably conservative with the gambling boom. CBS has the contract until 2032, but can expand it. I read before they would prefer not to because of the Masters. I love the Masters, but they sometimes have to put heaters on the Azaleas. Just back it up two weeks please. Here is an important quote from the article. “Navigate specializes in college and pro sports rights valuations. It provided On3 with data that indicated, tabulated under normal industry circumstances, adding 22 games of inventory could significantly benefit the NCAA and therefore its member institutions. In its analysis, consider the NCAA’s annual rights revenue to be $1 billion, which it soon will reach because of escalators. If expansion enabled the NCAA to open up its rights deal with CBS and Turner – and if the new, adjusted deal were to reset to today’s market rates for TV rights – the existing 67 games would be worth around a 50% increase above the $1 billion, or $1.5 billion. From there, Navigate data indicated, adding 22 games would increase the amount of inventory by 33%, which increases the total value to $2 billion per year.”